It’s easy to daydream of the success you may be able to achieve with an online business. It seems that the entire world is online these days; the web is where transactions happen, where fortunes are made and lost. If you’re going to find a route to entrepreneurship, looking online is one of the best ways of achieving that.
However, it’s worth remembering that running an online business is tough. This applies globally, whether you run a business offering services online, a blog you run for commercial profit, or an ecommerce store. The web may be the new business frontier, but life on any frontier is invariably tough.
If you decide to persist in your desire for business success, then you’re going to find yourself confronted by a few harsh realities. Below are three of the most striking– so it’s worth ensuring you have plans in mind for how you’re going to cope with them when they arrive…
You’re not as good with technology as you thought you were
This is completely natural, especially if you have grown up around tech and consider yourself proficient with how to use the internet. However, you will soon learn that your personal knowledge of tech isn’t sufficient for a business, and you’re either going to find yourself on a stiff learning curve or needing to outsource your tech requirements to the likes of www.xbase.com. Online businesses have to have good tech management or they are doomed to fail– but it may come as a shock to realize that your skills aren’t quite what you thought they were.
It should help you to know that everyone goes through this; even the most qualified, tech-savvy, internet-literate entrepreneurs soon realize that their personal usage of tech hasn’t quite prepared them for the business usage they will now rely on. So do what you need to do, to meet the skill and experience gap, then get stuck in.
It’s hard to get noticed
The internet is one of the great equalizers in history. Small companies can appear alongside big companies; voices can be heard that otherwise would have been overlooked.
However, the modern internet is huge; the scope is so extreme it’s nigh-on impossible to conceive of. For example, www.internetlivestats.com estimates there are over one billion websites online today– so you may find that it’s tougher to stand out amongst the crowd than you initially thought.
The answer to this issue, of course, is SEO and marketing, which you will likely find you need to double-down on. The internet is a level playing field, but you still need to be visible so people can see what you have to offer.