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3 Simple Methods To Increase Your Website Engagement

Contributory

by | Aug 15, 2018

Increasing the engagement of your website is something that is always found by people willing to take action. While it is possible that your website could reach 100% engagement for every visitor who follows taking some form of confirmation step, this is so ridiculously unlikely it’s not even worth planning for. However, you can absolutely take steps to increase online engagement in a much improved sense, one that could have vast impacts on the state of your bottom line.

Thankfully, it’s possible to conduct these methods in a non-intrusive manner. Instead of forcing those who visit to engage, a batter method is to make yourself as attractive as possible to those that do. Here are some handy tips for achieving just that:

Greeting Messages

A simple greeting message can go a long way in ensuring that your website gives a friendly impression from the offset. It might be that front and foremost on your home page a smiling picture of you with a quote about your business is there, with a sincere thanks for visiting your webpage. This can help anyone feel a warm welcome. After a span of around twenty seconds on your webpage, you may also utilize the possibility of a popup in the lower right, perhaps a chat icon asking if the person needs any help.

If they type a question here, it may connect that person with your keyword-indexed search terms, or perhaps even connect to a live agent. This emulates not only a warm welcome as found when walking into a retail store, but a competent salesperson approaching the visitor and asking if they need anything. This two-pronged effort allows a visitor to feel welcome, valued and that you have the time for them, even in a virtual format such as this.

Visitor Tracking

Many visitors to your website could be anonymous. While you’re never going to be able to see the tracking information of those who use VPN or privacy addons in their browser, you can often do so with stock browsers using anonymous visitor identification. Be this an organization, individual or entity, knowing who visits your business with regularity and perhaps does not engage with your offering can help you tailor your output for their personal requirements, without them even knowing it.

Learning what pages they visit could help you. For example, if you notice an entity continually visiting and revisiting one of your product pages, it might be that a promotion on that product helps engage a purchase. There are many creative solutions that can follow from this, but the first step will always be visitor tracking.

Readable & Beautiful

No one wants to work to digest a website’s content. They want it to be readable, easy to see and not to feel a headache from a conflicting color scheme. Investing in competent graphic design and the simplicity of your content can help you resolve issues almost immediately, and draw the eye for a longer viewing experience than the guest might have originally intended. Invest in competent graphic design for this to be a real possibility for your firm.

With these tips, increasing your website engagement will be more than possible.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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