As an entrepreneur, there are a large number of things you need to do in order to have the best possible chance of winning over your clients, maximising your profits, learning from your experiences, and growing your business to the standard that you most desire.
No matter what kind of entrepreneurial activity you’re involved in, however, one thing that’s certain is that you need a good website in order to maximise your potential, and that website needs to do certain things well.
While network monitoring services such as those offered by www.ipswitch.com/network-monitoring can help you to consolidate the different areas of your business, getting your website up to a decent standard should, arguably, be your top professional priority.
Here are some things your website needs to do well.
Create a compelling story for your prospects
Humans, it seems, naturally see and experience the world in stories, rather than in hard facts. It’s the narratives we subscribe to, and weave ourselves, that define the way we see and experience the world.
These narratives also have a tremendous impact on how we do business, who we do business with, what we look for in collaborators and service providers, and so on.
Your website — often the first point of contact between you and your clients — needs to offer a compelling story. You need to show, as effectively as possible, and in as few words as possible, that you really understand what it is that your client needs, and that you have the solution to their problems.
What would they struggle with in their line of work? How would your service make their life easier?
Focus on selling “benefits” rather than “features”, but always be careful to tell a good story.