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3 Ways To Help Your Customers Care About The Story Of Your Business

Contributory

by | Sep 3, 2018

We all wish to create a positive reputation for our business. Doing so can help us thrive among our audience, and help them feel connected to our story. Without this, your business can often seem faceless. While this might work for international conglomerates with a squeaky clean image, humble businesses often benefit from this down to earth sense of presenting themselves fully.

Thankfully, there are a few methods in which you may help customers care about the story of your business, especially when it comes to the content of your website. The kicker? Implementing all of this will take much less time than you imagine, even when doing it correctly. The benefit of building your online presence in an affable form is hard to understate. Here are some tips for finding that out yourself:

Your Story

Discussing your story online can have big impacts on how customers see your brand. Discussing the history of your first establishment, the people who’ve come and gone, the things you’ve learned and the development of your flagship products can help internet visitors not only increase their landing time on your webpage, but can inform them and help them identify with your story. Don’t be afraid to list some of your mistakes made, lessons learned and achievements you’re proud of. It can help humanize your firm. Also, don’t be afraid to place your personal story within this resource. Perhaps you may discuss your motivations for branching out on your own, what you find inspiration in among many other motivating insights. This way your firm becomes more than a business, but an in-context retelling of your journey.

A Gallery

A photographic or video content gallery can be great to celebrate your staff and show the faces behind your firm. It can also serve as a promotional tactic. It might show just how well your office is treated (which if course, it should be,) or what kind of training opportunities you engage in. It could show the highlights of your keynote presentation, or perhaps a team building activity your team took part in. Your galleries should be completely optional to view, or interspersed in your website through heading graphics and widgets. Either way, this can add a personality to your website and business, again showing the people behind the name. You may even decide to place headshots of your staff with small ‘meet the team’ bios if you feel it’d be suitable. It’s little efforts like this that really ingratiate people into your firm, and can help you feel more confident in your online purpose.

Blogs & Excitement

A little blogging never hurt. Having one of your staff members become responsible for regular blog posts on your website, such as describing company events, perhaps detailing the history of the industry you work in, perhaps celebrating a relevant technological advancement to your firm could help you generate organic traffic, and help your business seem passionate about the topic of its function past selling things. This can truly show you care. Ensure you hire good writers and pay well enough to make good research a necessary part of their day.

With these simple tips, your customers are sure to care about the story of your business.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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Karmen Kendrick Design Studio helps women entrepreneurs launch beautiful brands and strategic websites that attract, engage, and convert leads into bonafide clients.

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