Lying in the Shadows
Of course, sometimes even having the greatest, most original, inspiring content on the web can’t help you. If no-one is able to find you, then there’ll be an upper limit to your success. Some website owners spend weeks making their website look great, then forget all about making it accessible. If you don’t know where to begin when it comes to marketing your new site, look at working with an seo company. There’ll be able to help ensure that your website gets put in front of the people who are looking for sites like yours.
A website can get the vast majority of things right, but if they include one too many annoying aspects, then things will quickly get derailed. Don’t forget that people aren’t all that patient, and are probably becoming less patient over time. If you do things that annoy them, they’ll quickly click the ‘X’ button, and they won’t come back. Examples of things that internet users don’t like include autoplay videos, anything that involves sound automatically playing, pop-up advertisements, and invitations to join their email subscribers list before they’ve even had a chance to see what type of content the website has.
Lack of Updates
By the time you launch, you’ll probably have plenty of content to keep visitors busy. But that shouldn’t be the end of your work. Your website isn’t going to survive if you’re just relying on your first batch of content to do all of your work for you. It’s imperative that you’re taking the time to post updates and mix things up. This will help with your search engine placements, but on a more basic level, it’ll tell your visitors that your website is being managed and updated. They’ll have a reason to return to your website in the future. Nothing looks quite as bad as a website that was last updated months ago.
People can get a little over excited when they’re planning a website. They want to get it out to the world as soon as possible. In their rush, they can sometimes forget to check that everything’s working as it should, and that there are no basic errors. If you’ve got too many spelling mistakes, broken links, and poor-quality images and videos, then a visitor is going to have a less than impressed view of your website. Before you launch, make sure that everything is watertight – it’s best to have as many people as possible look over your site before you launch, because you won’t catch everything yourself.
Overestimating Interest Levels
It’s important to keep in mind that you’re going to be greatly more interested in your website than other people are. You might think that you’ve done an incredible job on your site; other people might not think about your website at all, even the people who regularly visit your site. Before doing something related to your website, look at it through the lens of your website visitors: is your action going to benefit them, or is it more about you?