A Product Design That Flies Off The Shelf
Is it the pretty colors that attract us to product packages? Is it the slick HD picture that shows the best parts of the product in really high quality? Maybe it’s the size and or shape? One thing we do know that it’s not a mystery. Everyone is different in how they approach a consumer experience. Some of us are timid and don’t like to approach shelves of products closely and would remain more or less in the middle of the aisle. Some of us are aggressive and not only walk up close to products but will continually pick them up and get a feel for them a little bit. This goes for food, technology, clothes and more. It could also be the fact that they are displayed in a way that is inviting to us. It could be the store ambiance, the staff and how friendly they are. Even the background music plays a part in selling products as it can often set the tone and tempo of the store itself. For your business needs, however, you need to figure out how you’re going to make your products fly off the shelves.
The age-old trick of putting a cheap but alluring product near the end of the shopping experience still holds the test of time. We’re on our way out and suddenly, we’re presented with some cheap snacks, that are on sale, offering promotional value, or generally just waiting for you to pick them up. Psychologically then, we know that consumers are likely to make some kind of an impulse buy when they shop. The visual enticement is often done through smart packaging of these kinds of snacks. Small, cheap, single chocolate bars will be shiny, have a multicolor image, logo or pattern on them. If they don’t work on adults, they most likely will on children is the thinking behind this style. It really matters where your product is placed in a store. Talking with your distributors and trying to create a separate place in the store itself for your product, is by far the best option for a new arrival to the shelves.
The retail purchase path
The retail industry is still going strong despite the world mainly choosing to shop online nowadays. There’s nothing like going out and actually buying a product using your own two hands. Therefore your product has to have some kind of physical value to the potential customer. Packaging research should be done before you let loose your product onto the masses. Explorer Research is one of the few companies that undertake its own experiments in as near-close authentic experiences as one can get in a test situation. They get test subjects to wear eye-tracking glasses and monitor behavior to see what is ticking all the right boxes for a product before it is purchase. The path to purchase is studied a lot more carefully, thanks to these instruments. Your product could be improved in many ways using real shoppers in the real-world test store the company has.
We all want product designs that sell themselves. The psychological placement of the product may determine how reliable the impulse buy is for your product. However, at the same time, the packaging has to be so gravitational that most consumers at least stop before they move on.
xoxo, Karmen K
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