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Avoid These Mistakes To Make Your Customers Fall In Love With Your Website

Contributory

by | Jul 5, 2018

Anyone who’s spent time on the dating scene will know things don’t always go according to plan. You may want each date to be the one but, more often than not, they turn out to be far from it. That’s just the luck of the draw. And, the chances are you know when your luck is out the moment they walk through the door. First impressions count more than we give them credit for, and they’re a pretty good sign of how the date will proceed. All you can do is get out of the situation as fast and possible and hope for better luck next time.

Of course, we’re not here to talk about finding true love, and dating has nothing to do with business. But, we often judge websites in much the same way we do our dates. We’re all looking for a site which works for us, but we rarely find it. In fact, most companies lose customers because they don’t get on top here. Bear in mind what we said about first impressions. For many customers, your website will be the first impression they get of your company. Thus, you need to work hard to impress here.

Of course, that’s easier said than done. In some way, it’s accurate to say that you can’t please all the people, all the time. Trying to do so will only leave you exhausted and none the better for it. But, you can at least improve your chances of working into customer’s hearts by considering your own worst dates. Often, there are common reasons why love doesn’t spark during those first meetings. And, applying them to your website could increase your chances of wooing the right people.

The messy date

In keeping with the first impression theme, let’s first consider the messy date. You know the one; he turns up having clearly made no effort. His jeans are ripped, his t-shirt has unidentified marks all over it, and his hair hasn’t been washed for days. He might even have an unhealthy amount of stubble. If the guy couldn’t shave for you, it’s a pretty sure thing that this isn’t going to work out.

But, how does this apply to your website? On an obvious level, a messy layout is a downside. That’s especially the case if your customers have come with buying in mind. They may even have made the effort of getting their card out ready. But, when they see the state of your site, you can bet they’ll click off fast.

Often, something as simple as not offering subheadings on your site could do damage here. Equally, not formatting your pictures and text could lead to a messy appearance. Bear in mind, too, that you need to ensure your design is responsive. That way, it’ll look neat on computers and mobiles alike.

And, getting on top here isn’t a one-time job. Even if you dress your site in fancy clothes, it could still turn people away if you don’t get on top of shaving. Or, in other words, if you don’t check in often to make sure all is still as it should be. Bugs, for instance, can lead to mayhem with your layout. As such, you should view it as a customer at least once a day. It might even pay to turn to a company like Third Angle who could deal with site management for you. By keeping on top of backups and monitoring security, they ensure your site won’t slip into disrepair. In short; they can make sure it stays clean-shaven at all times.

The pretty but dim date

Your heart flutters the moment that pretty date walks through the door. After a lot of duds, you think you might have found the one. But, when they start talking, your dreams are crushed. It becomes apparent, all too soon, that this is a matter of looks over personality. And, even the prettiest face can’t cover up for lack of personality. Long lasting relationships just can’t survive without some personal connection.

So, you’ve neatened up your site and made sure it’s always clean shaven. Now, it’s pretty as a button and pulling better visitor figures than you ever dreamed. But, things still aren’t right. For some reason, the vast majority of those click off before buying anything from you. And, that’s hardly the point, right?

In truth, there can be a few reasons for this, but bad content is often the leading cause. No matter what way you look at it, a beautiful website just isn’t going to seal the deal if you don’t get on top here. For one, that means actually writing content. Don’t make the mistake of thinking a pretty appearance can do the talking for you. Make sure you include everything from introduction pages to product descriptions. It’s also important you develop a business blog, where you’ll have a chance to create content on a regular basis.

Aside from putting these plans in place, you also need to take the time to proofread that content. If you fail to do this, the amount you’re producing will do more harm than good. Instead, you need to ensure you’re writing the perfect copy. That means considering both content and the writing itself. Grammar or spelling mistakes will turn people off instantly. As will a load of words with no real meaning. So, be concise. Double-check everything. And, show those viewers that there’s a brain behind your good looks.

The date that takes a while to turn up

There are no two ways around it; punctuality matters on a first date. It’s small indicators like these which let us know whether a pairing would work out. After all, you can bet your date is on their best behavior when they’re trying to impress you. So, if they leave you waiting at this early stage, what’s it going to be like later down the line? What’s more, there’s nothing worse than sitting at a table by yourself. It’s embarrassing, hurtful, and frankly not on. Some people even have a rule that they only wait a set time before leaving. As such, their date misses out on even seeing whether this could be their one.

And, waiting times matter a lot when it comes to your website, too. You may consider this less than the other points mentioned thus far, but it should become a priority. A quick Google search is all it takes to tell you that long loading times on websites are a cardinal sin. For proof, you only need to consider that we live in an age of instant gratification. Customers are only shopping online because they want to save money in the first place. What’s more, unlike a standard date, people consider 2 seconds or more to be too long. With that in mind, you NEED to make sure your site loading is punctual.

Again, putting a website management team in place can help here. By staying up to date with software and keeping bugs at bay, you should be able to ensure fast loading. It’s also important to note that pages with many advertisements and pictures can slow loading. You may take on advertisers to earn some extra, but that will soon backfire if they lose your customers. And, those pictures might make your site look pretty, but customers won’t even have a chance to see them if they slow things too much. As such, it’s all about moderation. One or two pictures per page are a much better idea than many. Equally, don’t use more than one advertisement on each page, either. Putting these small changes in place can ensure your page turns up when your customers want it to.

The all-about the now date

Last, let’s talk about the all-about-the-now date. Nothing’s worse for dampening the mood than a date who clearly has no thoughts for the future. That’s all well and good if you’re living in the now, too, of course. But, if you want a long-term relationship, this will instantly turn you off. Keywords like ‘fun’ and ‘spontaneous’ are sure to send you running on a date.

But, how on earth does this translate to your website? Admittedly, your customers won’t care if you can’t promise them a family down the line. But, your profits will suffer if you focus on fast sales with no follow-up. In truth, successful business is all about loyal customers. They’re the people who will spend the most with you. They’re also the ones who will care enough to spread the word about what you do. In short; they’re essential. So, instead of focusing on fast sales, think about how you can make that hook up a long-term thing. Offer returning discounts, and follow up sales with feedback forms. Make sure, too, that you have an email newsletter with which you can keep in touch. It’s like the phone number of the website world, and it shows you’re willing to take things further.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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