The pretty but dim date
Your heart flutters the moment that pretty date walks through the door. After a lot of duds, you think you might have found the one. But, when they start talking, your dreams are crushed. It becomes apparent, all too soon, that this is a matter of looks over personality. And, even the prettiest face can’t cover up for lack of personality. Long lasting relationships just can’t survive without some personal connection.
So, you’ve neatened up your site and made sure it’s always clean shaven. Now, it’s pretty as a button and pulling better visitor figures than you ever dreamed. But, things still aren’t right. For some reason, the vast majority of those click off before buying anything from you. And, that’s hardly the point, right?
In truth, there can be a few reasons for this, but bad content is often the leading cause. No matter what way you look at it, a beautiful website just isn’t going to seal the deal if you don’t get on top here. For one, that means actually writing content. Don’t make the mistake of thinking a pretty appearance can do the talking for you. Make sure you include everything from introduction pages to product descriptions. It’s also important you develop a business blog, where you’ll have a chance to create content on a regular basis.
Aside from putting these plans in place, you also need to take the time to proofread that content. If you fail to do this, the amount you’re producing will do more harm than good. Instead, you need to ensure you’re writing the perfect copy. That means considering both content and the writing itself. Grammar or spelling mistakes will turn people off instantly. As will a load of words with no real meaning. So, be concise. Double-check everything. And, show those viewers that there’s a brain behind your good looks.
The date that takes a while to turn up
There are no two ways around it; punctuality matters on a first date. It’s small indicators like these which let us know whether a pairing would work out. After all, you can bet your date is on their best behavior when they’re trying to impress you. So, if they leave you waiting at this early stage, what’s it going to be like later down the line? What’s more, there’s nothing worse than sitting at a table by yourself. It’s embarrassing, hurtful, and frankly not on. Some people even have a rule that they only wait a set time before leaving. As such, their date misses out on even seeing whether this could be their one.
And, waiting times matter a lot when it comes to your website, too. You may consider this less than the other points mentioned thus far, but it should become a priority. A quick Google search is all it takes to tell you that long loading times on websites are a cardinal sin. For proof, you only need to consider that we live in an age of instant gratification. Customers are only shopping online because they want to save money in the first place. What’s more, unlike a standard date, people consider 2 seconds or more to be too long. With that in mind, you NEED to make sure your site loading is punctual.
Again, putting a website management team in place can help here. By staying up to date with software and keeping bugs at bay, you should be able to ensure fast loading. It’s also important to note that pages with many advertisements and pictures can slow loading. You may take on advertisers to earn some extra, but that will soon backfire if they lose your customers. And, those pictures might make your site look pretty, but customers won’t even have a chance to see them if they slow things too much. As such, it’s all about moderation. One or two pictures per page are a much better idea than many. Equally, don’t use more than one advertisement on each page, either. Putting these small changes in place can ensure your page turns up when your customers want it to.
The all-about the now date
Last, let’s talk about the all-about-the-now date. Nothing’s worse for dampening the mood than a date who clearly has no thoughts for the future. That’s all well and good if you’re living in the now, too, of course. But, if you want a long-term relationship, this will instantly turn you off. Keywords like ‘fun’ and ‘spontaneous’ are sure to send you running on a date.
But, how on earth does this translate to your website? Admittedly, your customers won’t care if you can’t promise them a family down the line. But, your profits will suffer if you focus on fast sales with no follow-up. In truth, successful business is all about loyal customers. They’re the people who will spend the most with you. They’re also the ones who will care enough to spread the word about what you do. In short; they’re essential. So, instead of focusing on fast sales, think about how you can make that hook up a long-term thing. Offer returning discounts, and follow up sales with feedback forms. Make sure, too, that you have an email newsletter with which you can keep in touch. It’s like the phone number of the website world, and it shows you’re willing to take things further.