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Becoming Profitable As A Blogger

Contributory

by | Apr 24, 2018

If you’re treating your blog like a livelihood, you need to consider it more deeply than the average hobbyist. Yes, you have to worry about creating quality content, making the site look good, increasing your reach and so on. But you also have to worry about profitability and whether you can sustain yourself and build a financial future off the back of it. So, here’s how a blogger becomes profitable.

Know which costs you can cut

Blogging, like any other business, costs money. You need to figure out how much it costs to start a blog and which costs you can cut. For instance, most bloggers know the importance of high-quality images to go with posts, but by choosing from a wide spread of free stock image sites, you can avoid signing up to costly subscriptions for “premium” options.

Find your affiliates

Now, we’re getting the meat and bones of really making money. When your blog starts gaining a readership, there’s a good chance that marketing teams from all kinds of companies will start reaching out to you. The way to make these partnerships as profitable as possible is to start being picky about them. Choose affiliate networks that are most relevant to your readership that can fit naturally amongst the content you already produce. Most readers are more than fine with affiliate content, so long as the content has value specifically for them.

Diversify that income

With an affiliate partnership, you can start making money. Now it’s time to get that money to make even more money. While you can put all your energy into your blog, by learning spread betting and other investment methods, you can earn even more money in the background. Only invest what you can afford and try to spread it out between different investment types as the amount you can invest grows. That way, if you make losses on the blog or any one investment, it won’t affect the profitability of the rest.

Launch your own product

If you’re lucky and you produce insightful, high-quality content, your brand will begin to stand out on its own. You may even become known as an expert in your field. When that happens, you can launch your own products. Online courses, consultancies, ebooks that readers can buy and download. Create a product that expands upon the knowledge shared in the blog and goes into much more depth for those readers who can’t seem to get enough.

Considering ads

For many bloggers, ads have fallen out of favour in comparison to affiliate marketing. But the truth is that ads don’t have to be as disruptive to the experience of your blog as many think they do. By using contextual ads, you can ensure that they fit your content and remain relevant to the reader so that they become a less interruptive addition.

Making money while blogging isn’t as difficult as you might think. It’s becoming profitable and self-sustaining that can be tricky. Again, alongside all the tips mentioned above, never lose your focus on creating quality content that has real value to your readers. Without that, it doesn’t matter which strategies you use, the blog will collapse.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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Karmen Kendrick Design Studio helps women entrepreneurs launch beautiful brands and strategic websites that attract, engage, and convert leads into bonafide clients.

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