5 Branding Mistakes To Avoid

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A lot of solopreneurs don’t have the budget to hire a brand designer and opt to do the design on their own. Nothing is wrong with that but you still need to make sure your brand’s identity is up to par with your message and product. Not having a website or janky looking one is a quick way to scare people away.

For instance; when I’m searching for a particular item online I will completely rule out websites that are poorly designed and seem dated. I’m sure you’ve probably done the same thing. This happens to be common for almost every industry, and good design can make or break your conversions.

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Here are the top 5 branding mistakes that you can avoid;

Not Having a Brand Identity

One of the top branding mistakes is undervaluing the need for a true brand identity. Your brand identity includes your image choices, color palette, logo, graphic elements, and even your brand voice. Don’t be so quick to rule brand identity out as an unnecessary cost when starting your business.

Go ahead and take the time or invest in a quality designer to help you figure out your brand identity. A brand style guide will help you or your designer when creating marketing materials, social media, and your website. Even if you already have a website; it’s still important to establish the look and feel of your brand.

When considering the look and feel of your brand think of;

  • What colors evoke your brand?
  • What typography speaks to your audience?
  • Photography style?

Buying a Cheap Logo

We’ve all heard of those sites like Fiverr offering cheap logos as low as $50. Although, it seems cost effective and tempting … I’m telling you DON’T DO IT. It is almost a guarantee that the logo will not reflect your brand, and you will have to buy another logo in the future.

Instead of saving money, you actually come out spending more money. So why not just do it right the first time?

Do It Yourself vs Done For You

My business is the product of a DIYer turned professional designer. I remember before I considered becoming a professional brand designer I would spend hours hammering away at my design.

I spent so much time on design that I barely had time to market and grow my business. And I see this happening to business owners all around just because they “think” they’re saving money.

Let’s be clear – yes you are saving money but how much are you losing in revenue? Hiring out for design will save you time, headache, and even MAKE you money.

Changing Your Brand’s Look To Frequently

It’s totally ok to rebrand from time-to-tine, but constantly revising your brand identity can confuse your audience. Wanting to frequently change your brand’s look is likely due to changing design trends, and you thinking you need to conform.

Well, you don’t have to rebrand every time the seasons change. The goal is build a timeless brand than one that needs to change often.

Having a consistent and cohesive rand will help you gain immediate recognition and trust from your audience.

Rushing Through The Process

Remember that you are not in competition with anyone else or business. Creating a recognizable brand takes time and monetary investment. I advise all business owners to create a budget and work with a reputable designer to make sure your brand’s vision is defined and executed accurately,

By taking the time up front to define your brand will save you from despising your brand and even having to rebrand.

How To Avoid These Branding Mistakes

In my Smoky the Bear voice “You can avoid Branding Mistakes” by taking the time to define your brand and it’s purpose and invest in quality design. If you don’t have the budget for the designer, then I highly suggest asking for a payment plan or even saving up until you can afford the quality your brand deserves.

Once you have defined your brand, the next step is hiring a designer to help you create a cohesive brand identity.

Karmen Kendrick

Karmen Kendrick

Brand Designer + Strategist

I help creative women design poppin' brands and websites that catch the eyes, hearts, and pocketbooks of their ideal clients. Currently, I’m what you call a side hustler working towards the day I can go full metal jacket, don’t need the man’s paycheck, ENTREPRENEUR. My current plan is to quit “The Trap” cold turkey as of January 2019. You being here right now and reading this is just helping me get one step closer to my goal. So thanks a bunch! 

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