What is An Ideal Client Profile And Why It Matters For Your Blog And Business

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Ideal client profile is a phrase that keeps coming up, but not many bloggers and creative entrepreneurs know or even understand what it truly means. We’ve all been told that we need to know the basics of our target audience. We need to know things like their gender, age group, location, and income.

But here’s the real problem …

Even after all of that you still come up with a vague as hell description of people who are most likely to read your blog and invest in your business. Vague doesn’t cut it. It’s like applying to different jobs with the same generic resume and coverletter, then wondering why you’re not any getting callbacks.

Babygirl, you’re talking to everybody and anybody that will listen. The purpose of an ideal client profile is to help you get clear on the people that you want to reach and the people who are going to respond to you. The key is going in-depth and really understanding what this person needs and how you can solve their problems.

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Join my free Resource Library to get your copy of the Ideal Client Profile Workbook!

What are the benefits of an ideal client profile?

You’ll quickly began to realize that shooting your shot isn’t enough if you’re not even targeting the right people. However, when you are targeting the right people you start getting results like these:

You’ll Start Gaining Clarity In Other Places

Your ideal client profile will help you clearly establish who you help, how you help them, and why you help them. It’ll help you understand your niche a little bit better and target the kinds of people who are really interested in what you do.

You Attract The Right Kind Of People

You may be attracting the wrong kind of people and the worse part is that you’re not aware you’re even doing it! Your ideal client profile is going to help you bring in the right kind of people that understand your content and the problems you solve for them. If you decide to create a product or service then you know exactly what kind of problem it needs to solve.

Writing Your Content Will Become Easier

It’s like talking to your friend. You all really just click and you understand each other perfectly. Now translate that into your blog and business! You’ll start seeing how easy writing articles for your blog becomes, and how you’ll create the perfect newsletter subject lines and email copy. You’ll start seeing higher email opens and more conversions on your website. And it’s all because you’re using the information from your ideal client profile to craft content that speaks to this person and only this person!

What goes into an ideal client profile?

It’s really just like a personality test, except it’s not for you it’s for the kind of person you want to reach. Instead of just thinking of a broad group of people, think about just one person. Trust me you’re not limiting yourself on this – you’re just getting hella specific.

Your actual clients don’t have to fit the profile to an absolute T, but at least 80 – 90% of them should fit the overall profile. I’ve created an Ideal Client Questionnaire that will help you understand who your brand speaks to and what you’ll need on your website to establish trust with the person you’ll be describ- ing in this profile.

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Join my free Resource Library to get your copy of the Ideal Client Profile Workbook!

Making A Story Out of Your Ideal Client Profile

One of my favorite ideal client profiles so far was created by Kayla Hollatz of KaylaHollatz.com. She has created a story about her ideal client using specific questions about who they are, their lifestyle, and their passions. It’s absolutely genius and I’d love to share it with you.


“Autumn is a twenty-something visual creative with a knack for real and bold storytelling. She deeply cares about connection, but is unsure of how to build a self-sustaining community and sell her skills and work in a non-icky way.

Her strengths are transparency, compassion, and self-awareness. Her weak- nesses are over-analyzing situations and impatience. She connects with words like ‘ease’ and ‘grow’. She runs away from words like ‘traditional’ and ‘supposed to’.

She didn’t start a business to wear the title of ‘entrepreneur’ but rather to make a living doing something that she loves (where she can call the shots, of course!) Autumn craves freedom and flexibility in all things. Her mantra is “done is better than perfect.”

Autumn likes to DIY and takes pride in having her hands on all of her brand’s projects. She thinks in a linear way but isn’t afraid to throw her own rulebook out. She values white space, both in design and her daily life.

Her perfect day looks like waking up to the sun as she reaches for a journal or a book, depending on the morning. Then she’ll spring out of bed, make a quick breakfast, and get to work in her studio, even if it’s just in her living room for now. She likes grabbing co ee with a friend as much as happy hour, anything that allows her to connect one-on-one. Before bed, she’ll craft a quick to-do list for the next day to set her intentions, even if her direction changes tomorrow. ”


Wasn’t that beautiful? Kayla’s ideal client, Autumn, is perfectly described and you can clearly see her pain points and her vision. Will you be trying the Ideal Client Questionnaire? If so leave your story below in the comments!
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Always ❤️ Love,

Join my free Resource Library to get your copy of the Ideal Client Profile Workbook!

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