Tools of The Trade: My List of Key Online Business Tools

by | Nov 13, 2017 | Business


No matter where you are in your biz, there are an abundance of online tools that can make your life easier and save hours off of your workload. However, with so many options deciding which tools to use can become overwhelming.

I’ve been in the online business space for the last 5 years, so I’ve found a lot of great tools and some not-so great tools. I’ve created a list of online business tools that keep me afloat in hopes to help you with your online business.

Many of these links are affiliate links, which means I may get a commission if you purchase. However, none of the fees of these resources have been increased to compensate me.


Viral Tag

ViralTag  is one of my favorite online business tools for social media planning. I am able to schedule my post ahead of time, and ViralTag automatically recycles my content so I don’t have to always add new things to the queue. Just create a posting schedule, add your content, and let ViralTag do it’s thing.


Planoly is another one of my social media planning favorites. It’s just for Instagram but it has so much power. I can schedule my posts ahead of time and use Planoly’s visual planner to see the layout of my feed. Another awesome thing about Planoly is the ability to research hashtags and quickly add them to your post.

Acuity Scheduling

I’ve tried a lot of online schedulers, but Acuity has been one of my favorites. The interface is very beautiful, easy-to-use, and effective for scheduling client appointments. You can also take deposits and full payments at time of booking and your clients can receive email/text reminders.


WPEngine is my go-to and recommendation for hosting WordPress websites. Their customer service is superb and you never have to worry about your website being down.

Google GSuite For Business

Google GSuite is my preferred professional email service for branded email address. The pricing is only $5 per month, and you get access to all of the great Google apps such as Google Drive too.

Her Creative Studio

I use HCS for all of my stock photo needs from photos on my website and even Instagram. The images are always beautiful and the photo library is updated frequently with new images.

Divi WordPress Theme

I build all of my client’s sites and themes using the Divi Theme by Elegant Themes. It is a multi-purpose theme that can be used for bloggers and even ecommerce stores. You can use Divi to build landing and sales pages. Plus the online community for Divi is large and helpful.


I recently made the switch to ConvertKit from Mailchimp, and I am in LOVE 😍! I waited the longest to make the switch mainly because of the price difference ($10 vs $29 per month). Despite the price difference I would definitely say ConvertKit is the better choice. I can easily add subscribers, create email automation sequences, and send one-time broadcast. The ConvertKit interface is definitely a must for serious bloggers growing their email list.


ThriveLeads is a plugin I use to add email opt-ins and content upgrades to my blog posts and website. There are plenty of other free plugins you can use for this, but I like ThriveLeads because of the ability to customize my opt-in forms without having to code the extensively.


If you’re still committing passwords to memory (or worse — using the same password for most of your major accounts), it’s time to get a password manager. My personal favorite is 1Password. It’s the #1 recommended by most cybersecurity experts. Plus, and I love that it allows me to securely share sensitive information (such a social media logins, etc.)


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About Me

Hello, I'm Karmen. I teach Women of Color Creators how to monetize their online presence using social media, email marketing, and strategic website design.

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Please note that some of the links above are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase after clicking through the link. Please understand that I only recommend products and services that I personally use and that are helpful and useful.

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