You’re Losing Credibility
I don’t know about you, but even when I purchase from Amazon, I do extensive research about the product and company before I commit to making a purchase. Say you’re offering a high-ticket product on your website that’s similar to your competitor. Your competitor has a perfectly, branded custom URL while you’re using the free domain name that came with your Wix website. If you were the customer; whom would you choose?
In most situations, your potential customer is going to choose your competitor. The reason why is your competitor’s brand looks more reputable and credible just by having their own domain name. It seems like a minor detail, but consumers are much savvier when it comes to where they shop online, especially with big brands like Nordstroms and Target, who continues to set the bar for customer expectations.
You’re Getting Lost in Search Results
I’ll try not to get too technical with this but say you’re using the free domain name such as laurasboutique.my-shopify.com that came with your Shopify store. Google looks at your website as a subdomain, which ranks lower in search engine results. That means if I’m searching online for a product you sell, then it’s very likely that I’ll never come across your website in Google search results.
When you have a custom domain name and a search engine optimized website, then you have a better chance of getting found by customers searching for your products and services. Also, keep in mind that usually, people that are searching for something on Google are in a buying mindset, and not just co-incidentally seeing your product or service while scrolling Instagram.
You Can’t Brand Your Email Address
If you’ve ever contacted an established brand, then you’ve probably noticed they use their brand name in their email address such as [email protected] and not a [email protected] The good news is that you don’t have to be a big brand to use it. You can easily set up a branded email address once you’ve secured a custom domain.
Your branded email address also creates awareness for your brand. I’ve experienced this personally where I’ve been somewhere that requested my email address and the person I’m talking to asked me about my business. Not to mention, most people are naturally inquisitive and will likely look up your website when they see your branded email address.
The bottom line is it’s worth the investment to buy the damn domain! It’s not that expensive, and it’s one of the best ways to build and protect your online presence. Are you thinking about getting a domain name for your business? I can help you get your domain setup and pointed to your website or your social media profile if you don’t have a website. Learn about my domain registration service.