I used the WooCommerce Zapier plugin to create automations that would create a new folder in Google Drive with the client’s name and create a new project in Dubsado once an order was submitted in WooCommerce.
Another improvement made to the Services page was using ConvertKit to deliver their lead magnet.
Before the redesign the lead magnet was being delivered as a digital product using WooCommerce. This delivery method was ineffective because it required users to complete the checkout form for a free product. It also required my client to manually update their email list with users who downloaded the free product.
Latesha and I decided to switch the company’s email marketing provider from MailChimp to ConvertKit. With ConvertKit, I was able to embed an opt-in form that would deliver the lead magnet upon sign-up.
Since making this adjustment to the lead magnet delivery, the company was able to simplify the user experience of downloading the lead magnet.