Chloe James Photography
Branding + Collateral Design
Chloe James Photography is a personal project we created with a lifestyle photographer in mind. Chloe’s ultimate goal was to create a brand that felt true to herself and attracted lifestyle photography clients. We started this process by defining the brand story of Chloe James Photography, such as why she started, her business goals, and understanding her why. After writing Chloe’s brand story, we began to develop an ideal client that resonated with her brand story. From that point, we designed a mood board that allowed us to map out the creative direction of the brand design.
The mood board enabled us to find creative inspiration for Chloe’s primary, alternative, and mark logo designs. Throughout the images below you can see the flexibility and versatility of the logo as it appears on business cards, letterheads, and digital assets. We also created a cohesive branding experience for Chloe’s Facebook business page and Instagram stories. In the future, we expect to further enhance the brand with a responsive, WordPress website that provides all the pertinent information a prospective photographer client will need prior to booking Chloe. The website will also include an online booking calendar with deposits.