First impressions are lasting impressions. This applies to business as well. The internet makes it easy to start a business. However, some business owners are still neglecting the basics. Here are a few common mistakes that can make your business look unprofessional.
1. Not using a domain-based email address
You should be using an email address like email@example.com NOT firstname.lastname@example.org. G Suite by Google makes it easy to buy a domain name and set up a custom email address.
2. Not having a custom domain name
Your website should use a custom domain address like businessname.com NOT businessname.wixsite.com.
3. Low quality and unprofessional images
Your business deserves quality images that properly reflect what you do. Invest in a professional photographer to capture your images or use stock photography sites like Unsplash.
4. No website
Social media should not be the only place your online presence lives. Your clients want to learn more about your business before they work with you. You need a space online where you control what your potential clients see. That space is your website.
5. Mixing personal and business
If your personal life isn’t closely related to your business then you may want to create separate accounts for each. Sure you may have a cute dog, but is your dog really helping you attract the clients you want?