How To Make Your Conference Memorable
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Got a conference planned and want to leave a lasting impression on your guests? Whilst the main purpose of a conference is usually to inform, you should still take some steps to entertain your guests, no matter how serious the subject matter is. This will engage people and create the leads that you’re after. Here are some tips for making a conference memorable.
Choose a memorable location
Lecture theatres and specially set up function rooms are well set up for conferences – there may already be microphones and wi-fi and they may be in a convenient location. However, these locations aren’t always memorable. When looking for somewhere to host your conference, try thinking outside of the box. You could use a historic building to add character to the event. This could get people out of the modern office environment they’re used to. Alternatively, you could host a conference outdoors. This latter option does require a little bit more work – you may have to shop for a generator to provide electricity and a marquee to provide shelter in case it rains – however this is certain to be a location that stands out. Meanwhile, there may be restaurants and bars that also have private function rooms, giving you on site catering.
Provide food and drink
Food and drink is a small luxury that every conference can benefit from. If you’re trying to create a lasting impression on your guests, you may want to think beyond coffee and cookies. Champagne and canapes could be required for high-end guests. When it comes to long events, consider arranging lunch by hiring a catering service such as a barbecue or a spit-roast.
Incorporate new technology
Modern technology shows that you’re a cutting-edge company. For a large conference, you could consider hiring a digital Twitter wall allows your audience to interact via Twitter, showing their Tweets on the screen in real time. You could also hire a videographer to display your presentation on a screen. For smaller conferences of only a handful of people, you may be able to hand round a tablet as an interactive tool, getting people to sign up to a competition or test out your company’s software.
Deliver a captivating speech
Most conferences require some kind of presentation – make sure that this captivatingly delivered. If public speaking isn’t your forte, it’s possible you may be able to hire a speaker for you. Alternatively, you could hire a public speaking coach to help you create something compelling. Make sure that the venue has a microphone so that everyone can hear you and try to plan for some interaction so that you’re not just talking at your audience the whole time.
Give away goodies
Giving away a goodie bag is a fun gesture at the end of your conference that can also help to make it a more memorable event. These goodies could simply be branded items like pens, business cards and mugs to leave a physical lasting reminder of your conference. Alternatively, you could give away a freebie of your product or even a voucher that gives people a discount to your services.
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