Improving Your Offline Restaurant Business With Online Tools

Contributory

by | Jan 1, 2018

Improving Your Offline Restaurant Business With Online Tools

Offline businesses can seem at a disadvantage when it comes to the internet, but that doesn’t have to be the case. Restaurants, in particular, are a great example of how you can use the internet to boost your business. If you want to learn to use technology to your advantage in 2018, take a look at these effective strategies below.

Start using social media

Social media and food are perfect partners – people love to take photos of what they’re eating. If they can tag themselves at your restaurant, that’s even better. There are some great examples of social media marketing for restaurants that can help you to get some ideas on how to use it for your own. With localized advertising, live stories and room for creative flair – there’s a lot of potential for you to showcase your business online.

Bring technology into the business

Using technology, you can bring tools to your restaurant that will help improve record-keeping and make things simpler. Many businesses use restaurant POS systems to help streamline processes and to make tasks simpler. Using a system for your restaurant can help limit mistakes and link up to other software that will help you manage procurement, accounting and other elements of your business.

Build a website

Websites are great for restaurants. Today, people will base their decision on where to eat depending on what they see online. If your business doesn’t have its own website – it might get ignored in favour of other restaurants that do have websites. Building a website for your restaurant is relatively simple, and if you can introduce an online booking system, then you could really stand to benefit. Show off your menu, reviews and details of how to get to your restaurant. It doesn’t take much for it to be effective, and you can get started with a basic website in minutes. Make sure that you update is as the seasons change to help make sure your menu is up to date and to add some fresh visuals too.

Employee management software

It’s difficult to schedule a busy team of restaurant staff. The combination of shifts can be hard to manage, so online software can help to make things a bit easier. On a basic level, you can share employee rosters and schedules via Google Docs, which is a free way to share documents with multiple people. Alternatively, you can pay for more sophisticated software that has payroll and other functions to help make it easier to manage your employees. Online payroll helps ensure that your employees get paid the correct amount and helps limit mistakes.

While your business might operate offline, your restaurant can stand to benefit from the online tools that are out there. From helping to market your business to giving customers a place to book and learn more about you – there is a lot your website can do online. Help give your business a boost by making the most of what’s available to you online. With plenty of free options out there, it could have major return on investment for your restaurant.

xoxo, Karmen K

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