The Cost of Building a Website:
Misquoted projects and missed deadlines are almost always the results of diving into a project without scoping out all of the variables. For you, as the client, this feels like getting nickeled and dimed for every small change. To properly uncover these variables, experienced designers will offer a discovery session. The cost of discovery is typically 1% of your quoted rate or a fixed-rate depending on the designer.
An experienced designer will assess your needs to understand your goals, your customers, and create a plan before they even begin to build your website. This strategic planning process takes place in the form of a strategy workshop. The cost of strategy if offered by your designer, can start at $1,000 or more.
Every website needs persuasive text-copy and the right images to give it character. Both of these items will likely require the help of a professional copywriter and photographer. Of course, you can try to write the content yourself, but I don’t recommend it unless you’re a skilled writer. You can also use stock images, but you risk your website, looking like your competitors. If you want your site to stand out, then I recommend going the professional route for content creation. The rates will vary for these services, but your web designer should be able to make recommendations for both.
Design and Development
Depending on your website platform (WordPress, SquareSpace, Wix), you can expect some costs like hosting to be associated with each platform. Your designer will likely have a preferred platform and will be able to communicate all of the costs to get set up. You can also expect your designer to charge a fee for the design and development of your website. The design and development should be the quoted amount you received in your discovery session.
Ongoing Maintenance & Support
A website is never a one and done type of project. It needs to be updated regularly to prevent errors and even getting hacked. You’ll also have to consider recurring costs such as hosting, domain renewals, and software licensing fees that will vary based on the website platform. If you aren’t a technical person, then I highly recommend signing up for your web designer’s maintenance plan. Otherwise, you will likely run into issues that will require you to pay by the hour to get fixed, which can get expensive.
How Much Should YOU Invest in Your Website
Can you invest $100 and get a $100,000 return in 1 year? It could happen, but it’s improbable. You should apply this same logic when it comes to your website.
For example, your goal may be to create more leads from your website visitors. If your site is set up to convert meaning you have the right information displayed and clear call-to-actions, then you could land more paid clients. How much would those paid clients be worth to you? Maybe that means $100,000 in increased business revenue. How much would you be willing to invest to hit $100K in revenue?
Now since your website plays a significant role in creating revenue for your business, it makes sense to invest at minimum 10% to achieve this outcome. Otherwise, anything less than 10% feels like a scam. Would you spend $300 on something that claims it will create a return of $100K? Probably not.
The bottom line is that the cost of your website should be relative to the value you will receive from it. If you expect to make $3,000 in your business, then $300 may be a suitable amount to spend on your website. Thinking of your website as an investment instead of a cost will help you determine what to invest to get the job done right.
Are you ready to launch a website that creates value for your users and help you create more leads? Book a free Good Fit Call to discuss your project with me,