Do you remember MySpace? Ok – I know I’m a millennial dinosaur as I’m approaching my 30s but back in the day MySpace.com was LIT! Having a huge friend list was pretty much equivalent to having 10K+ Instagram followers today.
As we all know MySpace suddenly went away when the next generation of cool kids aka Facebook and Instagram came along. Now what if that happened to Instagram today? How would you get in touch with your friends or followers? Having your own email list is the answer.
Although IG may not be going away anytime soon it’s not uncommon for someone to get hacked and have to start their following over from scratch. Who has time for that? So today I’m breaking it down in 4 easy steps on how to start an email list.
Step 1: Get Clear On Who, What, and How
After reaching 1K email subscribers not too long ago I ran to a big issue. I had no purpose! Basically, I was collecting email addresses with no endgame in mind. So before you get started – you’ve got to ask yourself the following questions;
- Who are you targeting? (millennials baes, grown-ass women, etc)
- What is the main goal behind the list (build trust, provide info, sell products)?
- How will you get your target audience to sign-up (freebies, lead magnets, content upgrades)?
Getting clear on the who, what, and how will help you keep your goals and content in perspective as your list begins to grow.
Step 2: Choose An Email List Provider
Disclaimer I’m a little biased when it comes to list providers because I absolutely love ConvertKit! It was created for professional content creators and entrepreneurs with all the little niceties included.
The thing with ConvertKit is that it’s simple and purposely lacking all the bells and whistles like customizable email templates and salesy-looking emails. The email templates are simple and look as if your friend was sending you an email.
You can create specific sign-up forms with opt-in freebies and content upgrades. Automatically add your subscribers to welcome sequences and sales funnels. Another pro is that no matter how many times a person signs up for a freebie they’re only counted once as a subscriber.
The only con with ConvertKit is it doesn’t have free version like Mailchimp, but it’s just one of those things that are actually worth it. However, they do offer a free 14-day trial so that’s plenty of time to test out all of the features without a full-on commitment.