Marketing A Niche Product
WRITTEN BY CONTRIBUTORY AUTHOR
It’s Always About The Audience
Instead of looking at the product as something completely unmarketable, it’s far more beneficial for you to view the product as you would every other one. But when it comes to any sort of product, you always have to go for the audience. Regardless of the product, from custom-made jewelry to a heatless air dryer, by hitting the audience in the solar plexus, you can implement customized marketing strategies. These two opposing types of products will have different audiences, and with custom-made jewelry, you would be better off going for user-generated content, such as Instagram photos. But with a product like a heatless air dryer, the audience is unlikely to interact with the user-generated content. In which case, explainer videos, and appealing directly to the industries, themselves will work better.
Do you need a different platform?
Yes, going via the usual platforms can generate some interest, but when you are covering numerous platforms, it’s not necessarily about going for every single one, because this will stunt your growth as you’re not putting your resources in the most useful area. For example, if you are trying to appeal to a niche industry, especially one that doesn’t rely on Facebook advertising, why should you even bother to go down that route in the first place?
Don’t Forget To Partner With Other Content Providers
It’s always about who you know. So, instead, by making the most of the influencers in the specific industry, from bloggers to companies of note, then you are concentrating your efforts more effectively. Ultimately, regardless of the industry that you are trying to market, experience and tangibility will override anything else. Providing an experience for the customer, so they can try the product themselves, is going to have a wide-reaching impact. And even if the customers can’t try the products themselves, this is where a comprehensive explainer video will come in handy. Just look at the X3 Bar, a controversial product in the exercise industry, because, in essence, it’s just a few bands, but there is enough information scattered across the promotional materials, including YouTube videos, to highlight its efficacy.
Sure, enticing copy will help, but when you are working at marketing a product that is breaking new ground, sometimes the old methods work best, but you really have to consider thinking about it in the round. People are going to be naturally tentative when it comes to a niche product, and if you are intent on bringing it into the mainstream, you’ve got to go with your audience first.
***This post may contain affiliate links to products. We may receive a commission for purchases made through these links.
You might also like ....
How To Find the Right Tools for the Job As an Entrepreneur
WRITTEN BY CONTRIBUTORY AUTHORBeing an entrepreneur, and trying to make a success of your business venture, is a pretty high-intensity thing. You need to be focused, disciplined, and you have to have a clear sense of perspective, and understand what the most important...
read more
Working From Home? Don’t Forget To Outsource
WRITTEN BY CONTRIBUTORY AUTHORIf you’re starting a business this year, one of the smartest decisions that you can make is to run it from home. By doing this you increase flexibility, you immediately cut costs and you take a lot of stress out of business management....
read more
The Strategies To Increase Productivity at Work 100%
WRITTEN BY CONTRIBUTORY AUTHORIt seems like a lot of companies are choosing the mantra or motto that they need to be doing more with less. It is quite common when budgets are stretched and things are tight, though the work still needs to carry on. So where does it...
read more
