That’s why you have to own your platform. Your website is your home where you make the rules. When you connect with your audience on social media, you can send them back to your website and give them a reason to sign-up for your email list so you can connect with them anytime you want.
Remember what happened to MySpace?
Another issue with renting your platform on social media is that we don’t know which platforms are going to be around. If you remember MySpace, then you know exactly what I mean by this. The same thing can happen to Facebook, Instagram, YouTube, Twitter, Medium, or any other platform that you don’t own but have created an audience.
I’ve also heard top social influencers say you can pivot when the time comes and start over on a new platform. But really, who wants to do that when the better strategy is when you’re “hot” on a platform to be sending your followers back to your owned internet real estate where you can capture their email addresses.
So even if you do have to start over on a new platform, you can send out an email blast and tell your followers to “Follow me on —-.” That’s why I love having an email list and will always advocate for having one! The point behind all of this is if you’re only building an audience on social media or a blog owned by someone else then that needs to change ASAP.
If you don’t have your own website, then make it a plan to build it so you can have a place to send your traffic, capture emails, and encourage your audience to return for content, products, and services. That way, you’ll never have to be dependent on someone else’s platform.
Have questions about building your own website or hiring someone else to do it? Well, you’re in luck because I happen to be an expert at that. Visit the Contact Page to get in touch with your questions.