Your business might have started out as just a dream. The dream of being your own boss and turning an idea that just came to you, or a gap in the market that you spotted, and turning it into a reality. You may have taken time to nurture your idea, build up your business plan, gain the investment and make it your reality. Working for yourself can give you the opportunity to get a great work and home life balance and give the flexibility that employed jobs can’t match.
However, once you create your business, you may begin to wonder how you can expand and make something more of it. Often these businesses start from home, and with that tend to be online based. It is one of the easiest ways to get your business up and running, but how do you enhance your online business presence? What is it you can do to make things better? With these questions in mind, here are some of the things that you can consider.
Having a decent website pays dividends
One of the first things you should work on when it comes to your online presence is to ensure that you have a decent website. This can be one of your biggest assets. These days so much is done online. Most consumers automatically go out to seek a website to find out more about a business or to check whether or not they can order online. Take time to ensure that your website is responsive, loads up sickly and also attractive and full of relevant information. With much more choice out there, you will want to ensure that your website stands out from the crowd.
Keeping your social media up to date
Social media can be one of the easiest ways that a business can stay relevant and specific to their audience. It can be a great way to reach out to potential customers, and that is because so many people use it today. You only have to think about your own habits to see that. With at least 70% of people with Facebook profiles, for example, checking them at least twice per day, often on the way to work and coming home, you would be foolish to not want to tap into that to try and gain some custom for yourself. Setting up profiles and having them linked with your website is a good place to start. Ensuring that they all match in terms of branding and remain consistent with the type of content that you share. Which brings us to our next point.
Coming up with a content strategy and opportunity to be unique
If you want to be successful when it comes to social media, then you need to think about the content that you share. Back in the day, you could share endless of promotional posts that would be to do with your business, and the products or services you are providing. But now, with so much choice out their, consumers are getting wiser, and they are more selective about the content then see on their social media feeds. You now need to be a little more creative. While you still want to promote your business, you need to think about how you do it and also how often. Mixing those posts with more topical posts can help your business to be more attractive and an account people want to follow and engage with. There is a lot of insight online on how you can create a decent content strategy for your social media platforms.
Don’t forget to focus on the local community
With a lot being done online these days, there still should be a focus surrounding other areas of business that can gain traction. At the moment, whether this is online or physically, people are wanting to support and use their local businesses. This is a great thing for you to focus on, as you may be the only business in your area that does what you do. Get involved online in local community groups. Facebook will have many that have been set up by local residents. You could also get involved in local community events, eutherhavinga pop-up shop or using it as an opportunity for advertising. This could be a great way to boost your profile, and not only concentrate on the local area, but also gain some more exposure online through likes and shares on social media.
Try things like SEO to boost traffic to your website
Your website will still be your main hub when it comes to your business, and so you may want to think about other things that you can do to enhance the traffic being directed to your website. Search engine optimisation, where you use keywords in your content, can be a great way to help potential clients and customers be directed to your site when they have put in specific search terms online. You could also think about things such as links back to your website thought other web pages and online articles. It helps to show search engines that people recommend and validate your website, which in turn can help build up your presence on search engines.