So you’ve decided that the nine to five wasn’t for you, and have taken the plunge on a brand new venture. Congratulations! Becoming your own boss and setting up your own business allows your to pour your passion, creativity and energy into something that’s truly important to you. Whether you’re running your company from home or are working on something larger, you absolutely need the right marketing- without this your potential customers simply won’t ever find you. One thing you will quickly learn as an entrepreneur is that the world of business is competitive and cut throat- it’s not enough just to have a beautiful website and sell products that people want and need. You have to spread the word, get out there to people who are likley to be interested and stand out from your competitors. Here are just five ways you can go about it.
Utilize social media
The best thing about social media is it’s completely free. On top of this, because so many people use it, it gives you a massive reach. Start by building up your social media sites, one great way to do this is to offer something in return for a follow. Competitions and giveaways, where people have to follow you or share your posts in return for an entry can snowball massively. Share content on your social media sites that’s interesting, funny or provides something to the user. It could be telling them first about sales, deals and discounts- these are all things that will keep your followers once you’ve gained them. Avoid being spammy and simply posting links or putting out information that people won’t find interesting or relevant.
Use content marketing software
An effective and up to date way you can promote your business is with marketing software. Software allows you to automate areas of your business or massively speed up the process which can save you time, money and hassle. Check out the best content marketing tools that are currently out there, and see which would best suit your venture.
Throw an event
If your business is a retail store, why not throw an event to encourage people to come down? Again you could run competitions and give away some freebies, offer some items at reduced prices and hand out business cards and flyers. This will attract people to come down and find out more about your company when they might previously have not considered it. Even if they don’t become a customer, word of mouth might mean they spread the message to someone that could be. Aim to make a great impression and give people a positive feeling about your business.