A blog needs readers. If your content is good, it deserves readers. But it’s not always a case of “write it and they will come.” If you’re not seeing the growth you expected or need, it’s time to strategize. Here, we’re going to look at how you start building your own readership and taking control of the future of your blog.
Know who they are
In both business and blogging (and those mixes between the two) knowing your market is crucial. Build an ideal client profile by gaining as much information on your audience as you can. You can use Google and social media metrics to get some data or even use questionnaires to understand more about your audience. When you know your audience, you know their likes, their needs, and why they come to your blog in the first place.
Know where they are
A big part of that information gathering should be looking at the best channels by which to communicate with them. The blog is your home, but it’s not the only way to reach them. A marketing firm can be a reliable ally in finding the best way to get your content in new spaces. You can also find the social media channels where your audience is most likely to be, and what kinds of ads and content they are most likely to click and share.
Know what they want to see
You can get a much better idea of what kind of content they want to see by paying attention to what works best, too. The readership numbers on your blog for each post can help you understand what kind of posts gain the most attention. But social media management apps can also look at what kinds of posts are most shared, helping to spread your brand. Both kinds of success are good for you, but different, so you want to strive for both.