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Get Your Blog The Readership It Deserves

Contributory

by | May 25, 2018

A blog needs readers. If your content is good, it deserves readers. But it’s not always a case of “write it and they will come.” If you’re not seeing the growth you expected or need, it’s time to strategize. Here, we’re going to look at how you start building your own readership and taking control of the future of your blog.

Know who they are

In both business and blogging (and those mixes between the two) knowing your market is crucial. Build an ideal client profile by gaining as much information on your audience as you can. You can use Google and social media metrics to get some data or even use questionnaires to understand more about your audience. When you know your audience, you know their likes, their needs, and why they come to your blog in the first place.

Know where they are

A big part of that information gathering should be looking at the best channels by which to communicate with them. The blog is your home, but it’s not the only way to reach them. A marketing firm can be a reliable ally in finding the best way to get your content in new spaces. You can also find the social media channels where your audience is most likely to be, and what kinds of ads and content they are most likely to click and share.

Know what they want to see

You can get a much better idea of what kind of content they want to see by paying attention to what works best, too. The readership numbers on your blog for each post can help you understand what kind of posts gain the most attention. But social media management apps can also look at what kinds of posts are most shared, helping to spread your brand. Both kinds of success are good for you, but different, so you want to strive for both.

Know what they expect

Citizens of the online world are misled time and time again into empty posts with no value and nothing helpful to say. Finding the value to add to your posts is crucial. Before publishing a post, ask yourself what value it offers. Is it one of the first posts spreading a bit of news? Will it lend some advice or information to the audience? Do you attach your insight to help them think about a piece of information with a new perspective? If you can’t find value, you will only frustrate readers and drive them away.

Know what you want from them

You should also consider why you want readers on your blog to begin with. Some people simply have a voice they want to share. Others want to generate leads. You might want more subscribers to a newsletter or an agenda to spread. Know what you want from their readership and align your posts with those wants.

There are a lot of blogs to compete with and limited long-term readers to compete over. If you want them, you have to be willing to fight hard for them and make sure your blog offers exactly what they’re looking for.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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