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Give Your Customers The Experience They Long For

Contributory

by | Jun 27, 2018

Running a business is a whole lot of responsibility. Not only are you looking after your brand, your business, and any employees that you’ve hired. But you’re also looking after your customers too – or at least, you should be. Customers are what make a business, and if it wasn’t for them, you’d be nobody, so it’s time to show your appreciation and keep them loyal to you. The last thing you want is to make a bad impression and lose their business forever, especially because it means you’ll lead them right into your competitor’s arms, and that’s the last thing you could ever want to happen.

It’s all about giving them an experience that they can’t get anywhere else. And that means taking out the time to give them what they need, want, and deserve.

Here’s what you need to do.

Introduce yourself

Firstly, nobody is going to know that you even exist if you’re not putting yourself out there and getting the right amount of exposure. That is where marketing comes in. There are many different strategies and ideas to reach out to your target audience, you just need to put in the work and figure out what works best for you and your business. If you’re not sure the best way to boost your rankings, then speak to a professional about franchise marketing. They will be able to do the hard bits for you to save you time, and then you get to reap the benefits.

Be available

How do you expect your customers to trust you and have faith in you if it takes you three days to get back to them about an issue or enquiry that they have? Of course, you will get busy and you will have various things to do within the day, but you need to make time to get back to people efficiently and help them with as much as you can. One way to take a little bit of the pressure off you, especially when out of hours, is to install a chatbot. This will be programmed to answer the most common questions customers tend to have, and that way they have the general answers that they need when you’re not able to converse with them yourself.

Offer deals

Let’s face it, who doesn’t love a good deal when buying products? – Exactly. So always try and mix it up and keep people on their toes – this way they will always keep an eye on your business. This not only treats your regular customers and keeps them coming back for more, but it also entices new customers to come and try out some of your products since they’re on offer. You can give discounts, like taking off ten, twenty, or even fifty percent off items, especially if you’re trying to get rid of stock. Or you can even offer things like free delivery for the next twenty-four hours.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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Karmen Kendrick Design Studio helps women entrepreneurs launch beautiful brands and strategic websites that attract, engage, and convert leads into bonafide clients.

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