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Giving Your Customers The VIP Treatment

Contributory

by | Jul 26, 2018

There’s no single business commandment that is more important than giving your customer what they want. If you can please your customers, you’ll go a long way to achieving success. If you’re keen to keep your clients on side and create new leads, here are some tips to ensure your customers feel like VIPs.

Focus on the experience

When you’re a customer, experience in everything. If you have a positive experience, you’re likely not only to use that service again, but also to recommend it to others. In contrast, if you have a negative experience, this can cause you to look elsewhere and to encourage friends and other buyers to do the same. Think about how you feel as a customer, and use your own experiences, combined with feedback and reviews, to ensure that every client feels comfortable rating your service highly. If you’ve got an online business, for example, guide your buyer through the process of looking at items, checking out engaging content and placing an order. Inform them, capture their interest and eliminate any hurdles that could disrupt the process. Add features like live chat to interact and answer questions and queries, and use different types of content, including video clips, images, and infographics to make your pages stand out.

Make life easy

Most people complain that they don’t have enough hours in the day. If you’re eager to attract new customers and keep hold of existing clients, try and do everything you can to make life easier for them. Invest in new technology and features that save time, eradicate hassle and enhance the customer experience, and make sure you respond to questions or problems as quickly as possible. Consider options like offering online reservations and a click and collect service, or running features like an identity verification service with Netverify. This enables you to verify ID in real time, eliminating the need for clients to email, scan or post documents and speeding up processes, which are likely to increase order completion rates. As a business owner, think about how you would like to be treated if you were the customer. If you needed to order something and you had to verify your ID to do so, you’d probably choose a business that enables you to do this instantly, rather than a rival that requires you to upload, scan or fax copies.

Pay attention to detail

Customers like to feel important. If you’re paying money for a service, you expect to be treated well. Focus on delivering first-class customer service, but be prepared to go the extra mile. You want a 5-star rating, not a 4-star review. Pay attention to detail, add a personal touch, and make every client feel special. Simple things can make all the difference. Write a person’s name in the email subject or the first line of a letter, rather than using generic ‘Dear valued customer,’ offer rewards for special occasions, for example, your client’s birthday, and send out a personalized thank you message following an order or a recommendation.

If you run a business, it’s crucial to understand the importance of customer service. If you’re keen to improve your review score or maintain a loyal client base, hopefully, these tips will ensure every single one of your customers feels like a VIP.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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