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Help! I’ve Been Hacked

Contributory

by | Feb 1, 2018

If there was a list of the most damaging issues a business owner can face we guarantee that being hacked would be number one. You see getting hacked isn’t just dangerous because they could get your personal details. It’s actually more damaging because they can use the information they gain to target your customers and take them for a ride. At this point, you’ll find it very difficult to get customers to trust your business again because they simply have no reason to. In fact, you might find that customers actually steer clear of your company altogether and recommend that other people do the same. It’s a dangerous situation to be in and one that you need to watch out for. So, the question then becomes what should you do if a hack has already happened?

Check What Systems Have Been Affected

The first step is to make sure that you know exactly what has been affected by the hack. What information has been stolen and what customers are vulnerable. By finding this out you can alert them immediately and make no mistake, this is the best option. You don’t want to follow in the footsteps of Equifax. Equifax are a credit rating company which last year was exposed to a massive hack. Unfortunately, they didn’t alert customers that this has occurred until six months later and it seriously damaged their standing on the market. As soon as you have been hacked, find out what’s gone wrong and then alert those who could be affected. Honesty really is the best policy in these scenarios.

At this point, you’re probably wondering how on earth you can find out what systems have and haven’t been affected. Well, we suggest you use the services of an IT support company. Recruit a team like this, and they will be able to check your systems for you. More important, they can work to find out what happened and what went wrong, hopefully providing better security and avoiding a similar future scenario.

Keep In Contact

One of the worst mistakes that you can make in a situation like this is withdrawing your company and indeed yourself from the market. This shows customers two things. First, you don’t care about the issues that they may have experienced and second, you’re not prepared to handle the problem. You can see how both these perceptions could be damaging for your company. As such, you need to make sure that during this time customers affected can contact you quickly without any issues.

Damage Control

Finally, you need to think about imposing some form of damage control in your business model. You may want to offer your customers that have been affected something as a thanks for continuing to support your company. As well as this, when marketing do focus on the fact that you have no improved security measures in your company. This shows that you have learned from the problem and addressed it directly rather than ignoring the issue. Customers are more likely to come back if they see that you have responded to the security breach.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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Karmen Kendrick Design Studio helps women entrepreneurs launch beautiful brands and strategic websites that attract, engage, and convert leads into bonafide clients.

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