9. Keep WordPress, themes, and plugins updated.
An outdated WordPress installation, themes, and plugins can cause security issues and slow down your website. Both of these problems can prevent your site from ranking higher in search results. Google wants to ensure a positive experience for their customers who land on your website. This means they prioritize sites that are safe, malware-free, and load fast.
10. Keep your site up to date with fresh content.
Creating fresh content for your site is one of the quickest ways to rank in Google search results. Most searchers go to Google with a question or a problem. If you are producing content that could help visitors solve their problem or answer their question then that increases your chances of showing up in the first page results. Visitors who land on your site can also be pulled into your funnel if you have the right functionality in place to capture leads.
Remember optimizing your site for search engines is a long term marketing solution. Your site will not appear in search results overnight. However, using the right strategy and with time your website will begin ranking in search results and create free organic traffic.
Implementing the tips in this article will help you set the right foundation to get your site ranking in search results. I recommend working with an SEO professional on a retainer basis to get the most out of your organic search efforts. You can also use ads when you begin optimizing your site for search engines. This will allow you to create a stream of leads while you wait for results to come in from your SEO strategy.
Pro Tip: The average solopreneur or even an entrepreneur with a team seldomly has time to keep up with a website SEO strategy. I always recommend hiring an in-house web & digital marketing teammate or outsourcing to a remote team. If you’re leaning toward a remote team then you should check out the Support Concierge for your website upkeep and digital marketing needs.