The success of your business really lies on you making money and how can you make money unless you make sales. In order to get sales you need leads and not just any leads, you need some really good leads which are worth your time and your effort. To succeed, you need to be the best seller and to be that, you need leads that you can convert to customers, and here’s how you can do just that.
Talk To People
Don’t just assume people are going to come to you, you need to go to them, and you need to have proper conversations. Even your website, blog posts, and videos are not enough, when someone asks a question on your website, don’t just direct them to a link, actually speak to them. Offer to call your potential customers, or if you’re emailing them, suggest a video chat instead, or even better go and meet them. Get closer to your leads and interact with them as often as possible.
Twitter works because it is a huge platform, all you need to do is to find the right people on there, and then you need to engage with them. Engaging with them can be as simple as following them or taking part in a conversation. You can search Twitter by using the relevant hashtags or keywords or use LinkedIn to find interesting professionals and then find them on Twitter too.
Pay Attention To Your Website Visitors
Get a tool such as Leadfeeder which will tell you exactly who’s visiting your website by connecting to Google Analytics and identifies companies from your anonymous website visitors. This allows you to see who the key prospects are that are filling your sales pipeline with leads you never knew you had. Of course before that, though you need to make sure you are getting decent people visiting your website, so you need to drive users to it with decent PPC management.