As a solo entrepreneur or a freelancer, you know that you can’t build a business presence without IT. However, managing your IT needs in a one-person venture or a small business can be challenging. More often than not, small businesses end up wasting a ton of time and money with their IT approaches. Indeed, technology is an integral part of your growth, not only in terms of maintaining your market presence but also as a tool to reach out to your customers. Unfortunately, when you’re working with a small budget, you may be tempted to look for time-saving and low-cost solutions. The truth about IT is that there is no quick and easy win. You need to invest time and money into building a stable and reliable IT solution that works for your business.
No, you can’t manage your IT alone
You need to realize something very early in your entrepreneurship journey: IT is not the kind of thing you can manage on top of your other day-to-day activities. As a business owner, you need to be realistic. Finding a partner to offer managed services such as this website can save you a lot of trouble in the long term. Indeed, a full-time managed IT service could ensure not only effective IT setup but also reduced downtime. As a result, you can focus on what you do best, aka serving your clients, and stop wasting time trying to manage your system.
DIY websites are a good idea if you know what you’re doing
It is tempting to build your own website using a platform such as WordPress or Wix that guides you through the design. However, DIY websites can struggle to boost their ranking on Google. Indeed, unless you’re a trained digital marketer, you may not be able to take advantage of the SEO opportunities of website build. Indeed, while DIY platforms offer alt tags and tailored plugins, inexperienced designers don’t understand how to leverage their SEO presence effectively. Ultimately, it’s a case of knowing and understanding what you’re doing to find the right option for your site.