Social media is a great way to expand your brand’s reach without spending a lot of extra money. While managing a successful social media presence is difficult to do for no money at all, you can keep your costs low. Much of the content you use on social media can be recycled elsewhere or might be content that you have already used in other channels. Consistently coming up with shareable content isn’t always easy, though. It takes strategic planning and plenty of creativity to keep your social media accounts active and to offer shareable content that increases your presence. Fortunately, there are plenty of ways to create shareable content to promote your brand.
Blog Posts, Articles, and Other Links
Written content and links to your website or other sites can be tricky to navigate on social media. You can present a link visually and create a post that makes people want to click, but it can still be more difficult to get it viewed and shared than other content. By its very nature, people have to click the link to see the full content. Whereas, with images and video, they can see everything you’ve shared right away. The first step of having shareable links is to create (or choose) content that your audience will be interested in. The second is presenting it in the right way on social media to get people to click on it.
Blog posts or articles are clearly a top choice for shareable links. They can contain just about anything you want, so there are endless possibilities for producing content. You might write a helpful blog post about how to use your products. You might commission a blogger to write a review or interview someone interesting for an article. You need to think about what your social media followers want to read, what’s going to encourage more people to follow you and, of course, what’s going to sell your products.
Blog posts and articles don’t just have to be walls of text. In fact, it’s much better that they’re not. There are so many ways that you can format them, from listicles to photo essays or articles accompanied by videos or infographics.
Linking to your product pages is another way you might share links on social media. It’s one method to point people directly toward where they can buy from you. You also don’t need to create anything new because you already have your product pages ready to share. However, you still need to decide how to present your products on social media, which might involve creating new content. Some shareable images could be necessary to encourage people to click on your link. Or writing just the right sentence could make a huge difference to how shareable and attractive your link is.
Getting people to click on links on social media can often be all about crafting the perfect post. Don’t assume that because the main content is already there, you don’t need to work on how you share it. It’s good practice to write up posts that work in line with your brand and get people to click.
Images and videos tend to perform a lot better on social media than plain text or link posts. So making sure that you create a visual experience across your social media platforms is essential. Fortunately, there are so many different ways that you can create shareable images, from photos to infographics.
Photos that you share on your social media accounts could be product photos, which you might have ready to go, or you could create for certain campaigns. If you’re promoting clothing products during the summer, you might have a photoshoot or just edit some images to create a bright, summer campaign. You might also want to consider sharing photos from brand influencers or from your regular followers. How are they using your products? Photos could also be pictures of your staff or your offices, events or anything that’s suitable for your brand. Just make sure you always have permission to share.
Apart from photos, you might want to consider sharing various graphics. Infographics can be good for this, although you need to make sure they’re suitable for the platform. They should ideally be readable without having to click on or enlarge anything. Your graphics could also be promoting a special offer or advertising an event. You should create branded images that you can use all the time or perhaps that go together as part of a particular campaign. It’s important to think about lots of different elements when creating graphics, from the colors and fonts to layouts. Keep things consistent if you want them to boost your brand.
As well as sharing still images, don’t forget about the power of GIFs. Moving GIFs can be captivating and highly shareable. If you can create one that captures a certain mood, it could be shared far and wide. So make sure you watermark it or make it obvious that it’s from your brand. Of course, you can use other people’s GIFs too. Showing that you’re in touch with popular culture by using popular ones is a great way to make use of them.