What is a lead magnet? Honestly, it’s just a fancy marketing term for a freebie. It’s an enticing but free offer to get someone’s email address in exchange for your valuable content. Useful lead magnets help demonstrate to your target audience that you’re invested in their success and not just yours.
An ideal lead magnet gives your audience a preface of your products and services. Therefore you should focus on creating lead magnets that help segway into your main offerings. For example; I help my clients build websites so I’ve created a lead magnet that helps my subscribers plan their website redesign.
Sharing your knowledge about your industry establishes you as being credible and trustworthy to your audience. These factors weigh heavily when a potential client is trying to decide whether to invest in your products or services.
Trying to come up with lead magnet ideas can seem intimidating at first. However, I’m going to share some 10 lead magnet ideas that anyone in any industry can create to serve their target audience.
EBooks
Creating an ebook is a great choice to disperse information about your products and services. You can find Lead Magnet templates for ebooks on Creative Market.
Worksheets
Worksheets make the information you provide actionable and practical for your audience. You can take your worksheets up a notch and make the response lines PDF fillable. You can use a free tool like PDF Escape to make fillable PDf forms. No printing or scanning required.
Checklists
Checklists are similar to worksheets and give your audience a summary of what to do and make it all actionable.
Workbooks
Using a combination of information from an ebook, checklists, and worksheets can help you create a workbook.
Guides
Guides are almost like an ebook or workbook. The difference is they provide a detailed account of how to implement the information given.
Top Tips
Have you created a really good blog post that covers a lot of info? Creating a list of top tips from that post is perfect for summarizing all of the information.
Resource Lists
Do you frequently recommend tools or resources to your audience to make their life easier? You can compile these tools in a list and use it as a freebie to attract more subscribers.
Printables and Planners
I love a good planner and/or printable! Even better if you make it free in exchange for my email address. Some ideas may include desktop wallpaper calendars, weekly/monthly planners, to-do lists, and blog posts planners. You can recreate a system you use and make it a printable for your audience.
Templates
If you’ve created a system to make your life easier for repetitive tasks then you can repackage it as a template for your audience. Templates can be pre-filled spreadsheets, presentation layouts for a powerpoint, Photoshop mock-ups, and so more.
Resource Library
A resource library is a place where your audience can access all of your freebies in one place.
–
Do you need help setting up your email list or creating a lead magnet? Schedule an “Ask a Pro” call to get started.
***Disclosure: Keep in mind that some of the links on this page are affiliate links and if you go through them to make a purchase I will earn a commission. I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
Meet the author
Karmen Kendrick
Hey! I’m Karmen Kendrick. A web designer + strategist, helping you build systems that automate your marketing and sales.
