How do you get more signups for your email list? If you think a simple opt-in form on your website to join your newsletter is going to do it then think again!
Your website visitors aren't subscribing to your opt-in form without something in return. That something in return is a lead magnet.
What makes a good lead magnet?
An ideal lead magnet helps your ideal client/customer identify their problem. For example, I'm trying to lose weight so I visit a weight loss coach's website.
The coach's lead magnet is a quick guide titled “10 Foods that Prevent You From Losing Weight.” This lead magnet is specific, it provides immediate value toward my ultimate goal, and it leads me into the coaches funnel which may be a 4 figure weight loss accountability program.
What type of lead magnet should I create?
Some popular lead magnet formats are checklists, guides, webinars, resource lists, worksheets, and video trainings. You can create just about all of them in a free or Canva Pro account. The next step is using an email service provider such as ConvertKit to create an opt-in form and automatically send your subscribers the lead magnet upon signup.
Finally, your website needs an email opt-in page dedicated to this lead magnet. It can include more information about what's inside, testimonials, and an about section to let website visitors know who you are.
Trying to come up with lead magnet ideas can seem intimidating at first. However, I'm going to share some 10 lead magnet ideas that anyone in any industry can create to serve their target audience.
EBooks
Creating an ebook is a great choice to disperse information about your products and services. You can find Lead Magnet templates for ebooks on Creative Market.
Worksheets
Worksheets make the information you provide actionable and practical for your audience. You can take your worksheets up a notch and make the response lines PDF fillable. You can use a free tool like PDF Escape to make fillable PDf forms. No printing or scanning required.
Checklists
Checklists are similar to worksheets and give your audience a summary of what to do and make it all actionable.
Workbooks
Using a combination of information from an ebook, checklists, and worksheets can help you create a workbook.
Guides
Guides are almost like an ebook or workbook. The difference is they provide a detailed account of how to implement the information given.
Top Tips
Have you created a really good blog post that covers a lot of info? Creating a list of top tips from that post is perfect for summarizing all of the information.
Resource Lists
Do you frequently recommend tools or resources to your audience to make their life easier? You can compile these tools in a list and use it as a freebie to attract more subscribers.
Printables and Planners
I love a good planner and/or printable! Even better if you make it free in exchange for my email address. Some ideas may include desktop wallpaper calendars, weekly/monthly planners, to-do lists, and blog posts planners. You can recreate a system you use and make it a printable for your audience.
Templates
If you've created a system to make your life easier for repetitive tasks then you can repackage it as a template for your audience. Templates can be pre-filled spreadsheets, presentation layouts for a powerpoint, Photoshop mock-ups, and so more.
Resource Library
A resource library is a place where your audience can access all of your freebies or learn about all of the tools you use in your business. You could even do a combination of both.
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Does your website have an email opt-in page to house your lead magnet? If not then it's time to talk to me about getting a Website that Works for YOU! Book a Website Strategy Session to get started.
***Disclosure: Keep in mind that some of the links on this page are affiliate links and if you go through them to make a purchase I will earn a commission. I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is completely up to you.
