How do you get more signups for your email list? If you think a simple opt-in form on your website to join your newsletter is going to do it then think again!
Your website visitors aren't subscribing to your opt-in form without something in return. That something in return is a lead magnet.
What makes a good lead magnet?
An ideal lead magnet helps your ideal client/customer identify their problem. For example, I'm trying to lose weight so I visit a weight loss coach's website.
The coach's lead magnet is a quick guide titled “10 Foods that Prevent You From Losing Weight.” This lead magnet is specific, it provides immediate value toward my ultimate goal, and it leads me into the coaches funnel which may be a 4 figure weight loss accountability program.
What type of lead magnet should I create?
Some popular lead magnet formats are checklists, guides, webinars, resource lists, worksheets, and video trainings. You can create just about all of them in a free or Canva Pro account. The next step is using an email service provider such as ConvertKit to create an opt-in form and automatically send your subscribers the lead magnet upon signup.
Finally, your website needs an email opt-in page dedicated to this lead magnet. It can include more information about what's inside, testimonials, and an about section to let website visitors know who you are.
Trying to come up with lead magnet ideas can seem intimidating at first. However, I'm going to share some 10 lead magnet ideas that anyone in any industry can create to serve their target audience.
Creating an ebook is a great choice to disperse information about your products and services. You can find Lead Magnet templates for ebooks on Creative Market.
Worksheets make the information you provide actionable and practical for your audience. You can take your worksheets up a notch and make the response lines PDF fillable. You can use a free tool like PDF Escape to make fillable PDf forms. No printing or scanning required.
Checklists are similar to worksheets and give your audience a summary of what to do and make it all actionable.
Using a combination of information from an ebook, checklists, and worksheets can help you create a workbook.
Guides are almost like an ebook or workbook. The difference is they provide a detailed account of how to implement the information given.