What is a lead magnet? Honestly, it’s just a fancy marketing term for a freebie. It’s an enticing but free offer to get someone’s email address in exchange for your valuable content. Useful lead magnets help demonstrate to your target audience that you’re invested in their success and not just yours.
An ideal lead magnet gives your audience a preface of your products and services. Therefore you should focus on creating lead magnets that help segway into your main offerings. For example; I help my clients build websites so I’ve created a lead magnet that shows my subscribers how to set up a WordPress website.
Sharing your knowledge about your industry establishes you as being credible and trustworthy to your audience. These factors weigh heavily when a potential client is trying to decide whether to invest in your products or services.
Trying to come up with lead magnet ideas can seem intimidating at first. However, I’m going to share some 10 lead magnet ideas that anyone in any industry can create to serve their target audience.
Creating an ebook is a great choice to disperse information about your products and services. You can find Lead Magnet templates for ebooks on Creative Market.
Worksheets make the information you provide actionable and practical for your audience. You can take your worksheets up a notch and make the response lines PDF fillable. You can use a free tool like PDF Escape to make fillable PDf forms. No printing or scanning required.
Checklists are similar to worksheets and give your audience a summary of what to do and make it all actionable.
Using a combination of information from an ebook, checklists, and worksheets can help you create a workbook.
Guides are almost like an ebook or workbook. The difference is they provide a detailed account of how to implement the information given.