Creating an ebook is a great choice to disperse information about your products and services. You can find Lead Magnet templates for ebooks on Creative Market.
Worksheets make the information you provide actionable and practical for your audience. You can take your worksheets up a notch and make the response lines PDF fillable. You can use a free tool like PDF Escape to make fillable PDf forms. No printing or scanning required.
Checklists are similar to worksheets and give your audience a summary of what to do and make it all actionable.
Using a combination of information from an ebook, checklists, and worksheets can help you create a workbook.
Guides are almost like an ebook or workbook. The difference is they provide a detailed account of how to implement the information given.
Have you created a really good blog post that covers a lot of info? Creating a list of top tips from that post is perfect for summarizing all of the information.
Do you frequently recommend tools or resources to your audience to make their life easier? You can compile these tools in a list and use it as a freebie to attract more subscribers.
Printables and Planners
I love a good planner and/or printable! Even better if you make it free in exchange for my email address. Some ideas may include desktop wallpaper calendars, weekly/monthly planners, to-do lists, and blog posts planners. You can recreate a system you use and make it a printable for your audience.
If you’ve created a system to make your life easier for repetitive tasks then you can repackage it as a template for your audience. Templates can be pre-filled spreadsheets, presentation layouts for a powerpoint, Photoshop mock-ups, and so more.
A resource library is a place where your audience can access all of your freebies in one place. I use a Google Drive folder with shared access for my freebie library.