It’s common knowledge that having a logo is key to creating a recognizable brand. However, what you probably didn’t know is that you’ll need a few different logo variations and logo file types. Here are the 3 essential logo files you’ll need to ask your brand designer to deliver upon completing your project.
PNG Logo File Type
PNG is pronounced as “ping”‘ and it stands for “Portable Graphics Format.” PNG logo files allow for transparent backgrounds, which means your logo will automatically take on the background of whatever you place it on. It’s also essential to have a solid black and solid white versions of your logo in the PNG file format. The black and white variations will solve any visibility problem if your logo is on a light or dark background. PNG logos are best used for digital and web purposes and are discouraged from being used in printed materials. PNGs are an excellent choice for watermarking images with your logo due to the file type’s transparent background.
JPG Logo File Type
Sometimes you will see JPG or JPEG for this type of file format. It’s pronounced as “jay – peg” and stands for “Joint Photographic Experts Group.” JPG file formats don’t allow for transparent backgrounds like their PNG counterparts. However, JPGs can help save on file-size without a massive reduction in image quality. JPG logos are best used for digital and web purposes and are discouraged from being used in printed materials. JPGs are an excellent choice if you plan to use your logo for social media profile images.
EPS Logo File Type
EPS stands for “Encapsulated PostScript.” It’s perfect for print design such as your business cards or letterheads. Another excellent quality is its ability to be resized without becoming pixelated. Using a program like Adobe Illustrator will also enable you to edit the file. The file type’s edibility is also a plus if you need to make changes and don’t have access to the source file. The edited EPS file can be saved in other file types if necessary.