Use less stock images
Many stock images are overused and can make your website look overly familiar and dull. Your choice of images should make your website stand out. Generally, it’s free stock images that are overused, so you could consider using a site such as Stocksy and buying stock photos for a more unique touch. Alternatively, you could pay a professional photographer to take personal snaps for your website. This way, no other web user will have the same photos.
Experiment with themes
Too many people settle for the basic WordPress themes as a way of saving time. The issue with this is that thousands of other websites may be using the same theme, taking away your individuality. Sites like Orange Pulley can direct you to more original and novel themes, as well as telling you how to use these themes. Alternatively, if you’re not on a tight budget, you could pay a professional web designer to build you a website from scratch.
The black and white minimal look can give your website a clean and neat appearance, but it can also make your website slightly dull. Try to add a splash of colour. You don’t have to go overboard and create something ugly and gaudy. However, your website shouldn’t look like a newspaper from the 1800s either.
Avoid complex jargon
Too much technical language can put off visitors. Unless your product is for a niche audience that are likely to know that jargon, use laymans terms when describing the nature of your business. In other words, don’t describe yourself as a ‘bespoke human resource sourcing agency’ when ‘recruitment company’ will do. If you’re not sure about the readability of your website, consider doing some market research and asking a few strangers to tell you what they think.