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How To Make Your Business Website Less Boring

Contributory

by | Jan 10, 2018

Getting visitors to your website, but no leads? This could be for a variety of reasons. Your website could be optimised to the wrong audience or it could be badly designed or slow. Most likely however it’s a case of your website simply not being exciting enough.

Lots of business owners now use WordPress to build their own website. It’s free and simple. The problem is that most people settle for play-it-safe template-heavy minimalist design. This could be putting people off using your site by not making it memorable. Potential clients are likely to shop around various sites before choosing a company to go with. Here’s how to ensure your website makes a bigger impact.

Break up walls of text

A large wall of text can be intimidating to most people. Many websites used to rely on walls of text, but now websites are being made snappier as this has been found to have a greater impact on converting clients. Rather than having a huge description of your business on your homepage, opt for a couple sentences and then redirect users to additional information on other pages with tabs. Put more of a focus on images – most effective modern websites look more like billboards than leaflets.

Use less stock images

Many stock images are overused and can make your website look overly familiar and dull. Your choice of images should make your website stand out. Generally, it’s free stock images that are overused, so you could consider using a site such as Stocksy and buying stock photos for a more unique touch. Alternatively, you could pay a professional photographer to take personal snaps for your website. This way, no other web user will have the same photos.

Experiment with themes

Too many people settle for the basic WordPress themes as a way of saving time. The issue with this is that thousands of other websites may be using the same theme, taking away your individuality. Sites like Orange Pulley can direct you to more original and novel themes, as well as telling you how to use these themes. Alternatively, if you’re not on a tight budget, you could pay a professional web designer to build you a website from scratch.

Embrace colour

The black and white minimal look can give your website a clean and neat appearance, but it can also make your website slightly dull. Try to add a splash of colour. You don’t have to go overboard and create something ugly and gaudy. However, your website shouldn’t look like a newspaper from the 1800s either.

Avoid complex jargon

Too much technical language can put off visitors. Unless your product is for a niche audience that are likely to know that jargon, use laymans terms when describing the nature of your business. In other words, don’t describe yourself as a ‘bespoke human resource sourcing agency’ when ‘recruitment company’ will do. If you’re not sure about the readability of your website, consider doing some market research and asking a few strangers to tell you what they think.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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Karmen Kendrick Design Studio helps women entrepreneurs launch beautiful brands and strategic websites that attract, engage, and convert leads into bonafide clients.

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