We tend to think that the success of our store depends on the products that we sell, and the price that we sell them out. But actually, there’s much more to it than that. It’s rare that a person chooses to give custom to a store solely based on products and price; the overall shopping experience is also a factor. As such, it’s recommended that you take a look at how you can make your store more welcoming. If you can create an overall pleasant experience at your shop, then you’ll find that not only do you have a better place to work, but that it’s more appealing in the eyes of your customers. We take a look at some tried and tested methods below.
First, take a look at your decor choices. If they’re too loud and abrasive, then it’ll be little wonder if people aren’t fully enjoying the experience of being in your store. It’s better to go for softer, more palatable options instead. Always keep in mind that while we think we know what we like, much of our reactions are pretty primal. The decor will either look good to us or cause us to withdraw. Make sure it’s the former.
Just as important as the decor you choose is the lighting that you install. Remember that you can dramatically change the appearance of just about anything, just by affecting the lighting in some way. While it’ll depend on your business, if you’re going for the trendiest option, then it’s generally best to make it feel atmospheric. This will include low lighting that’s soft, cozy, and comfortable. Lights that are overhead and overly bright can be a little overbearing to people — they push people away, even in a small way.
A Friendly Welcome
One easy way to make your customers feel more welcome in your store is to, well, welcome them when they arrive. If things aren’t too crazy inside your store, then you should ask a staff member to stand near the front door and greet customers. Now, of course, there is such a thing as being too welcoming. The employee shouldn’t stand there staring at everyone who walks in. Instead, have them busy themselves in the general vicinity of the entrance, so that they’re aware of whoever’s coming in.
Your store could look fantastic, but if it’s uncomfortable to be in because of the temperature, then you’ll run into problems. The aim is to make people comfortable enough that they can effortlessly browse your products. If they’re too warm or too cold, then even if they’re intrigued by what you have on offer, they’ll probably leave your store. So make sure this isn’t the case. During the summer, you can keep the temperature pleasant by utilizing an air conditioner with water cooling system. During the winter, it’ll be about your heating. One especially useful tip is to give your customers a blast of warm or cold air — depending on what the weather is like — as they enter your store.
Free Snacks and Drinks
What better way to make people feel welcome in your store than by feeding them? It’s all about treating your customers as you would a guest in your home. You want to make sure they have everything they need in order to feel welcome. As such, you can look at setting up a station where you have free coffee and a snack, perhaps a cookie. The cost is small to you, but you’ll get it back and then some.
It’s important that you’re taking steps to keep your store clean and tidy. You could have a generally well-decorated store, with great products, but if it feels like the place is rarely if ever cleaned, then your customers are going to notice. As such, make sure you’re developing a cleaning schedule that keeps everything in tip-top condition. If you’ve got a big space and it’s unlikely that the job can be completed by your staff, then take a look at hiring a cleaner to do the job for you.