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Managing Funding for Your Charitable Organisation

Contributory

by | Aug 15, 2018

Charitable organisations are admirable. Generally speaking, they help others who cannot necessarily help themselves, whether they are vulnerable individuals in our society, such as the elderly, the sick, the hungry, or animals. So it’s not all too surprising that you might be considering setting one up yourself. However, charitable organisations require a whole lot of work to succeed. You may find that you have to actually treat it very much like a business to achieve your charity’s aims and goals. Here are a few steps that you will have to take in order to keep things in order!

Finding Donors

The first step towards realising your charity’s ambitions is to get donors on board. Now, this can be extremely intimidating. After all, you’re asking people for a share of their hard earned money in exchange for something that will not necessarily directly benefit them. This kind of behaviour is relatively illogical in the consumer society that we live in. But have faith in people’s kind nature and altruism. Charitable giving totals an average of $410 million every single year, so there are definitely plenty of people out there who are willing to give. So, how do you convince someone to give to your charity? Well, the first step that you should take is to appeal to their emotions. People are more likely to give to a charity that touches them. Next, emphasise the logical aspects of giving. Emphasise the improvement that their donation will provide others with. Go in detail to explain exactly where their money will be going. This will build trust.

Donor Retention

It’s all good and well securing donations, but perhaps the hardest part of keeping your charitable organisation afloat is retaining these donations. When someone has been giving for months on end, they may forget exactly what it is that they are contributing towards. This often results in individuals cancelling their direct debits or monthly payment plans and stunts your potential to help others or continue your good work. So, how can you keep the donations rolling in months or even years down the line? Your best bet is to collaborate with specialists like globalfacesdirect.com. This company focuses on donor management. They will consult with you in order to understand your charity’s goals and the resources and means that you have to hand to achieve these goals. They then provide streamlined fundraising software for you that contains customise donor management features. This will makes it simple for you to to access, update, and manage your current donor’s details. You can keep in touch, finding out why they have stopped donating, and giving your charity the opportunity to appeal to them again.

Budget

Once you have constant and reliable donations, you can start budgeting the money that is available to you. You can work out how much you can have and prioritise different parts of the process that will lead to your charity’s aims. This will help you to move forward!

As you can see, you do have to invest a whole lot of effort and organisation into maintaining a charity and helping it to succeed. Hopefully, the above steps will help you to do this!

xoxo, Karmen K

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