This story gets better though. I created a personal Instagram account back in December 2020 just to give myself a break from the business side of IG.
I wanted a personal Instagram account where I could let my hair down and just be myself without thinking about if every image in my feed was coordinated. Since I had this new account I was ok because at least I could still access IG.
However, today which is Friday, February 5, 2021, I decided to report the account that impersonated my business account. Moments later, I found out that the new personal account had been disabled by Instagram too. And at this point, excuse my language, I said fuck it.
This is why you need your own website.
Thank you for reading my rant but here’s the part that can help you. I know a lot of businesses and creators that depend on Instagram to help them make money to live.
You do not own Instagram, so at any point, they can suspend your account without even having the decency to have an open support channel.
I remember I used to hear about other people’s accounts being taken away but I honestly thought it couldn’t happen to me because I was following all the rules.
How I’m bouncing back with no IG.
Well, it did happen to me, but it didn’t hurt me. At the time my account was suspended I had just gotten up to 2k followers. I track my social growth week after week in Airtable.
I was starting to get consistent leads from Instagram but my saving grace is that I have backup plans for rainy days like this.
If Instagram is the only social media platform you use to generate leads and sales for your business then this is your wake-up call.
If you don’t have a website then you need to invest in one now.
If you don’t have an email list then start one now.
You need your own place on the internet that you control what happens and what rules are made. You also need a communication channel to your audience that you own which is your email list or text list.