Your home page is one of the most visited pages of your website. On top of that, you only have a few moments to catch the user’s attention, which is why you need to make it count! Here are seven tips to help you create a compelling homepage for your website.
1. Benefit Driven Headline
Make it super clear what you do, who you help, and the main benefit.
2. Brief Bio
Share your story, why you do it, and why you’re qualified to help.
3. Talk About The Problems You Solve
Clearly explain the problems your audience might be running into and how you help resolve those issues.
4. Use Call To Actions
Your homepage should invite users to take action. Create a few call-to-actions like checking out your blog or your services page.
5. Social Proof
Potential clients want to see how you’ve helped other people. Use testimonials to convince them that you’re the perfect solution.
6. Email Opt-in
Your home page is a great place to collect emails and build your list. Try to include a freebie or lead magnet to encourage more sign-ups.
7. Your Photo
Show off your beautiful face! Your photo helps build a connection with your audience and gives them a better sense of who they’ll be working with soon.
Do you have ave more questions about optimizing your website home page? You can book a free Ask Me Anything Call. I’ll give you 15 minutes of my undivided attention and actionable advice.