Proven Ways To Improve Your Blog (And Increase Your Readership)
There is a lot to learn about blogging, but when you get to grips with the basics, it’s not as difficult as you would imagine. Whether you blog as a hobby or as a professional – travel, fashion, etc. – there are always ways in which you can improve your blog, no matter how proficient you have become. The following are especially important.
Your blog is about you, your personality, and your interests. You’re not making a Wikipedia page, so don’t be afraid to add your own personal flourish, giving your opinion, and dropping the word ‘I’ in their on a regular basis. While good content is king in blogging, the reader will invest in you as a person as well, so speak directly to your readership, letting them know the human face behind your words.
A badly written blog won’t get very many readers. A few spelling mistakes here and there is fine, but if your grammar is all over the place, the reader will be distracted by the flaws in your writing and won’t pay as much attention to the content you are trying to convey. You need to be interesting, as well. Nobody likes a waffler, so find a theme or a topic and stick to it. Being creative with your words is fine, but don’t confuse the reader by going off on too many tangents. So, bottom line is this. If there any flaws in your writing, practice as much as you can, get a second opinion, and use Grammarly to correct some of your mistakes.
There are thousands of blogs online, so you need to do all you can to grab your reader’s attention before they click on the next blog on the internet. Eye-catching titles are a start, turning what you have written into clickbait. The next thing you should consider are photographs, especially if you want to back up something you have written. You don’t need to be a professional photographer of course, but if you want to go beyond your smartphone, you could always take up a local beginners photography course to brush up your skills. If you are in any way considering blogging as a profession, you do need to concentrate on being ‘better’ than the rest, so check out other blogs online, and get an idea of what grabs your attention above all others. Grow your readership
You can’t guarantee a readership over night, so don’t expect to gain a following after your blog has just gone live. You need to put the work in, letting people know about your blog, and telling them why they should consider reading what you have written. Social media is great in this respect, as you probably already have a network of followers you can encourage to read your blog. Ask them to let their individual networks know, as well. Then consider SEO, the subtle art of getting your blog to the top of search engine listings. You might also guest blog for others, especially if they already have a huge following. The blogger should then promote your blog from their site, thus enhancing your readership and giving you credibility if said blogger has already earned respect from others.
Our final bit of advice to you is this. Read other blogs. You will find out what works well and what doesn’t. Then hone your skills, be that in writing, photography, or research. Being the best blogger on the net might not be your primary concern, but you still want people to read your blog and gain personal rewards from reading it. Happy blogging!
xoxo, Karmen K
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