So you’ve decided to upgrade your website and finally book that web designer you’ve had your eye on for months. Pump your brakes! Before you sign the dotted line and jump in bed with your designer (figuratively, of course), you should be asking some very specific questions.
Asking the right questions upfront can help you avoid any miscommunication during the project and get the best website for your needs. Don’t know what to ask? Here are 20 questions you should ask before hiring a web designer.
1. Do you have a portfolio?
Would you buy a car without seeing it first? Nope! Most designers will showcase their work on their website. It’s always a good idea to check out their portfolio to assess their style and if it’s a match for what you’re looking for.
2. How many pages are included?
Most websites have a basic five-page structure.
- About Us
- Service Pages
- Contact Page
Aside from that, you will want to discuss any other pages you might need. You should ask if there is an additional fee per page.
3. Do you specialize in a particular industry?
Most web designers can design any type of website. However, it’s even better if they design for a specific industry. They’ll know what works best for businesses like yours and help you create a site that’s proven to work.
4. What types of lead generation strategies do you suggest?
Your website should be working for you and helping you capture leads. An experienced designer will be able to recommend a lead capture strategy, such as suggesting a lead magnet and creating an opt-in strategy with a landing page or pop-up.
5. How long will it take to design the website?
An experienced designer should always provide an estimated timeframe for your project. You should check to see if the timeline fits your needs. Keep in mind that plans often change throughout the design process, so you should give yourself enough time before planning launch dates or other critical deadlines.
6. What other services do you offer aside from web design?
An effective website not only looks good, but it also works for you. When hiring a designer, you want to make sure they understand how to help your site rank in search engine results and generate leads.
7. What do you need from me to get started?
If you have an existing site setup, then your designer may need access to move things over to your new site. From the start, they should be able to provide a list of everything you need.
8. Who supplies the images and text copy for the website?
Find out if you will need to provide photos or if they’ll be an additional fee for sourcing stock photos. You should also ask who is responsible for writing the text copy for your website.
9. Will my website be mobile friendly?
It’s essential to have a mobile-friendly website as most visitors will likely be using their phones to access your site. Search engines like Google also use mobile-responsiveness to rank your site in Google search results.
10. Will my site be optimized for search engines?
A search engine optimized (SEO) website allows your potential clients to find you on Google or Bing. This requires your designer to intentionally research keywords and build your website with the best coding practices in mind.