When should you redesign your website? If it’s been two or more years, then you definitely need a redesign. However, outside of having an outdated design, there may be other issues with your site that may be causing visitors to leave without taking any actions.
Your website is often the first impression that you’ll have with a potential client before having the opportunity to speak with them. Although many do-it-yourself website platforms promise you can create a professional-looking site all by yourself, that’s also often where the effectiveness stops as well.
Having a good looking website is the first step, but the most important part is how it works and helps you convert visitors into paying clients. This blog post will cover the top 12 reasons why it may be time to redesign your website and point out what to consider when you begin the redesign process.
1. You’re not getting any conversions.
A website conversion is when a visitor takes a desired action like buying a product, sign up for your email list, or submitting an inquiry through your contact form. If you’re not getting any conversions, it could mean that you’re not getting enough website traffic, and the layout of your site doesn’t make it clear what users should do.
2. You haven’t updated your design in years.
An outdated design not only affects the way your site looks but can also impact the functionality. If it’s been two or more years since you’ve updated your site, then you’re definitely overdue for an upgrade. Design trends change and technology is constantly changing. It’s worth considering a website redesign every 1 – 2 years depending on your industry.
3. Your website doesn’t have a sales funnel.
If you want your website to work for you, then you need to have a sales funnel. A sales funnel is the journey a potential client takes to purchase your product or service. Usually the top of the funnel starts with a website visitor signing up for a freebie or lead magnet.
4. You’re getting complaints about usability.
Have you ever went on a website that was hard to use? It’s second nature to exit the site and find another brand or service provider with a more user-friendly site. No one is going to waste time trying to figure out how to use your website. You may also be missing out on search engine traffic if your site has a low mobile-friendly test score on Google.