Running A Business Convention – Some Simple Pointers

When it comes to running a convention that’s successful, you must consider everything. In itself, the event will likely be for profit, if not in ticket sales, in the rental lots and space you sell to businesses trying to take advantage of your brand. Unlike conventions that are poorly planned and still sell tickets, you want to make this an absolute success.

Well, the name of the game here is a promotion. But how do you effectively run a business convention and manage the purpose of the entire affair? Just setting everything up can seem a job in itself, let alone the reason you’re doing it. Consider the following tips to achieve this:

Merchandise

Merchandising your convention can be a great way of having the guests leave with something of value. You might offer templates for the participating business to order, cross-promotions with the event clearly labeled can help celebrate the event. Promotional jute bags can be a great way to hold these small goods and serve as a form of exposure and reward for attending your convention. Be sure to plan this in advance, because poor merchandise can have the opposite effect of that which is intended, and only leave your attendees feeling hard done by.

Events & Lectures

Be sure to plan some larger event spaces for activities. While businesses might be presenting their own goods on their rented lot, it might pay to give them the ability to present on a main stage, for most of the product unveils and large happenings that need to take place this can be the best option. Consider opening up multiple stages for this so attendees can traverse the convention hall and find that which is most appropriate. Also consider that if you’re running a free event, you might need to gate access to these shows, as it’s unlikely everyone in attendance will be able to view this.