The truth is no one likes a slow loading website. In fact, most users will click off before they wait for your slow website to load. What’s even worst is that even Google uses website speed to rank what sites show up first in Google search results.
A fast loading website is essential for business owners because page loading speed influences everything from traffic to bounce rate to conversions, user experience and, ultimately, profits.
A few months, I finally came to terms that my wordpress website was slow, and I needed to do something about it. So I hopped on GTmetrix to test my assumptions and found it took 13 whole seconds for my website to load.
FYI the recommended and ideal loading time is under 3 seconds.
After doing a quick Google search, I came across a few articles like 17 Ways to decrease load time. There are a lot easy to implement tips like investing in quality hosting to more complex tips, like reducing server requests.
The Easy Way to Speed Up Your WordPress Website
However, for the average business owner, a lot of the tips require more advanced technical knowledge. What I found to be most helpful from my research is the WP Rocket plugin. WP Rocket is a caching and performance optimization plugin. Caching (pronounced as ‘cash-ing') in simple terms is like keeping something that you frequently use close to you.
Caching allows the users' internet browser to have a copy of a website page on hand instead of performing time-consuming functions to load the page to the end-user.
The WP Rocket plugin effortlessly does this for you without needing to have a lot of technical knowledge. In fact, it's one of the easiest caching plugins to use for your site because it requires no configuration.
Out of the box it does the following things for you as soon you click activate;
- Page caching (static HTML file cache)
- Browser caching (on Apache, if available on the server)
- GZIP compression (on Apache, if possible on the server)
- Cross-Origin support for web fonts (on Apache)
- Detection and support of various third-party plugins, themes, and hosting environment