For most people, the whole point of running a blog is getting as many people to read it as possible. But if you are not visible on search engines, you are going to have a very hard time finding the audience that you are looking for. This is where search engine optimisation comes in. Even if you don’t understand it in great deal, it is important that you at least know the basics to give your content the best chance of being read.
There are all sorts of companies out there these days which offer SEO services, and these can often be very beneficial to bloggers. However, in this blog post, we are going to offer you a few pointers which will hopefully steer you on the right path when it comes to optimising your blog posts.
Do Your Research
Before you sit down to write a blog, it is important that you consider closely who your readers are going to be and why it will interest them. Once you have decided on your topic, it is a good idea to start doing some keyword research. Obviously, you still want to write your posts in a natural way and you don’t want to make it seem as if you have purposely stuffed your content full of keywords and phrases. But if you use them in a way which flows with the rest of the post, they can help you out in your quest to climb up the rankings. Tools like Google Adwords can be invaluable when you are doing this.
When you are putting keywords into the blog, the places that you position them can make a big difference. Prominent positions tend to work best such as the title, subheadings, and the opening and concluding paragraphs. And it tends to work best if your choose one or two keywords and phrases rather than trying to target too many which can detract from the overall effect.
Optimise Your Images
The other integral part of every blog post is the images. There is no point taking the time to optimise all the content if you are not doing the same with your pictures as well. Make sure that you aren’t using images which are too big as these will take a long time to load and may slow down your blog page. Whenever you upload a new image to your blog page, make sure to include keywords in the in the file name and fill out the alternate text field with a keyword-rich description as well.
Reference Others with Links
Every blog post that you put up should have at least a couple of outbound links when you are referencing particular products, businesses, blogs or simply want to back up a point that you are making. Not only is this good blogging etiquette, you can encourage others to do the same to your website. And search engines tend to view blogs with outbound links more favourably as well. Certainly one of the most valuable things to do to move your blog up the rankings is get links back to your site from a wide range of credible sources. You should also link internally to at least one of your other posts.