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Three Smart Ways To Make Your Website Pop!

Contributory

by | Mar 28, 2018

Websites have a critical role to play in a business’s marketing and customers relations. However, there are still too many sites out there that are not maximizing their sites to capitalize on this. Luckily, if you suspect that your site could pop a little more and be a bit more effective, there are some smart ways you can achieve this. Just read the post below to find out what they are.

Make it engaging

Number one on the list of how to make your website pop is to make it as engaging as possible. That means passive catalogues style sites are out and ones that encourage interaction from visitors and customers are in.

There are a few different ways that you can achieve this with your site. One is to embrace video on your site, whether it’s tutorials to show potential customers how to use your product, clips of your employees describing their experiences to give your business a more human face, or even more entertaining content such as the examples you will find here.

The idea here is to encourage customers to have a reaction to your content and to express this by following you on social media or signing up for your newsletter and mail shots. You then get the benefit of warmer leads that your sales team has a much better chance of converting to sales further along the line.

Make it specialized to your market

Next, to make your website pop you must remember that you cannot be all things to all people. In fact, specialization is the key to a successful website. What this means is that you have to first identify your target market and then customize everything on your site to appeal to them.

To help you so this you can use marketing firms that work in your area of business such as Digimax Dental do for dental firms. The advantage of using an industry specialist is that they will already know what your target audience and is and what they want from a site. Something that makes coming up with a good fit that will appeal to the right people much easier.

Make it simple to navigate

Lastly, do not forget that everyone in this world is pushed for time. Combine this with the fact that our attention spans have been proven to be decreasing, and you will see the value of having a site that is quick and simple to navigate.

After all, why would potential customers waste their time searching your site when they can find exactly what they want from your competitors, in a flash?

With this in mind, remember to choose a design that is not only professional but spacious and clear as well. Also make the categories easy to navigate between, and make your contact details prominent on every page. Then you can ensure that not only will your website pop, but it will also be as effective as possible in pulling in new customers and ensure your business’s long-term success.

xoxo, Karmen K

***This page may contain links from paying affiliates. That means if you buy using the links you’re helping me continue to provide free content for this blog. I only recommend products & services I use and love. BT-dubs this is my affiliate disclaimer, cool?

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Karmen Kendrick Design Studio helps women entrepreneurs launch beautiful brands and strategic websites that attract, engage, and convert leads into bonafide clients.

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