Did you know people are more likely to do business with a brand they trust? Trust isn’t just about being authentic or relatable, but it also depends on how you present your brand and tell your story. Here are 4 reasons why your potential clients don’t trust your brand.
Your website is bad
A poorly designed and malfunctioning website makes it look like you don’t either care enough, or you can’t afford a quality design. If your website doesn’t work correctly and doesn’t look right, then your potential clients will look past you and contact your competitors.
You’re not active on social media
Before your potential clients reach out to you, they are going to do their research about you on social media. If you post inconsistently or worse, don’t have any social profiles, then clients may even think you’re out of touch or even gone out of business.
You don’t have any reviews
Almost everyone searches and reads the reviews before purchasing a product or service. Having reviews or testimonials about your business inspires confidence in your potential clients. Seeing social proof also removes the fear that they’ll be unsatisfied after investing in your product or service.
You don’t build relationships
Thanks to years of marketing and advertising, the average person knows when you’re trying to sell them something. Instead, you should focus on building relationships by providing valuable content in the form of blogs, videos, and freebies.