Do you know what it takes to build a successful website?

The Website Strategy Workshop is the first step to building a website that’s profitable and successful.  Together, we'll take a deep-dive session into your marketing goals and create a website plan that ensures you're achieving your revenue goals + making a profit.

In the workshop, we will …

Evaluate your business, your competitors, and your current website through a series of interview questions.
Create user profiles based on the type of people who will be visiting and interacting with your website.
Set SMART website goals that align with your marketing objectives.

Review strategies that help drive website traffic and generate high-quality leads that convert into customers.

Brainstorm all of the pages, features, and functionality your website will need to help achieve your goals.
Map out the content needed for each page of your website.

“I would recommend Karmen to people who need someone to understand and execute their vision with a website that works for you.”

Carlisa Neal,

At the end of your workshop,

You will receive a personalized guide of our findings that can be used with your in-house design team or sent to any web professional for an accurate web design proposal.

You'll also walk away with the following;


Website Strategy Guide

A personalized review guide of everything we covered in your Website Strategy Workshop.


Website Lookbook

A collection of 700+ website designs that will inspire ideas for the look and feel of your website.


Website Content Outline

An outline of each page of your website that will help you write your copy and plan your imagery.


Hi, I'm Karmen Kendrick!

I'm a web designer + strategist helping businesses optimize their websites to maximize their profits. My journey into the creative world and entrepreneurship started in 2012 after launching an online store. Four years later, I closed the shop to wholeheartedly pursue what is now Karmen Kendrick Creative. When I'm not working with clients, you can find me sipping mimosas at Sunday brunch or curled up with a good business book.

“Karmen was friendly, communicative, and encouraging through the process. She is a wealth of knowledge with what she does and is a pleasure to work with.”

Is the Website Strategy Workshop Right for you?



You're preparing to build a website for your new business, and you want it done right the first time.


You're getting ready for a website redesign, and you want to ensure your new website is successful and profitable.


You understand your website is the hub of your online marketing strategy, and want to use it to its fullest potential.

THIS ISn’t for you if


You want to jump into the web design process without any pre-work or planning.


You don't plan to use your website to generate leads or sales, and your website will only be used as a digital brochure.


You're looking for the cheapest option to build your website and don't want to invest in a strategy session before getting started.

Take the Next Step!

We work with a limited number of clients each year and have found that an application process helps us to properly vet and research each potential client before making the decision to work together.

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Courses Are Coming Soon!

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Not sure how much you should invest in a new website for your business? The Website ROI Calculator is designed to help you get a clearer idea of how much you should invest in your website.

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