Sufficient Anti-Virus Protection
As you have customers using a website, it’s your responsibility to ensure that it’s as virus-free as possible. Ultimately, there’s malware, general vulnerabilities, as well as fishing exploits on a common website that can threaten to overwhelm your business and put customers off ever coming back to you. You can work with managed services to ensure that your business is protected in this respect, but you also need to get into the habit of spot-checking your website for these issues. Ultimately, every virus that can infiltrate your system will mutate into a newer, cleverer one just as soon as you’ve managed to get your website up to speed. The act of protecting your website from viruses is an ongoing battle.
Metrics And Analytics
Tracking traffic to your websites will provide you with numerous insights. You’ll see exactly how the customers interact with your business, but you also need to them find out a good way to capitalize on this. The right analytics tools will show you how many visitors you get at any one time, when these people visit your site, and where they come from. In addition to this, there are components like the bounce rate, the referrals, as well as the conversion rates (those who manage to achieve a goal on your website, like purchasing an item or viewing a specific page). It’s all of these components that need to work together, so you can see how successful your business is, and specifically, how good your website is doing.
You can argue that a successful website needs a successful business, and now, as there are so many businesses staying exclusively online, and shunning the brick-and-mortar approach, you have got to ensure that your business website is completely up to code.